Drd. Ioana Dan Strada Teodor Mihali, Nr. 58-60 Campus FSEGA 400591, Cluj-Napoca, Romania Tel: +40 264 418 652/3/4/5 Fax: +40 264 412 570 E-mail: ioana.dan

Data nasterii:	00-00-0000
Experienta Profesionala:	2025 – present Global Marketing Automation Specialist at Vertiv • Develop a scalable global newsletter framework, integrating AI and growth tactics • Deliver internal Oracle Eloqua training to optimise email marketing efforts • Standardise email marketing processes and best practices for event campaigns • Automate and customise reports on database health, email performance, and contacts 2023 – 2025 Global Email Marketing Specialist at Vertiv • Optimise and develop marketing strategies for end-user one-step and multi-step email campaigns through marketing automation • Coordinate a unified global newsletter strategy across regions, ensuring process consistency • Optimise deliverability metrics to enhance inbox placement 2022 – 2023 EMEA Email Marketing Specialist at Vertiv • Manage e-mail communication (Oracle Eloqua) • Design and create emails (HTML) 2020 – 2022 Marketing Specialist at MedEvents • Coordinating the marketing strategy for over 20 medical events with tactics such as email marketing campaigns, websites and blogs, PR & partnerships with prestigious institutions, and social media • Overseeing end-to-end processes from developing event visual identities to promotional strategies, and designing customer engagement workflows
Educatie Formare:	2022 - present PhD, Marketing Doctoral School of Economics and Business Administration • Doctoral thesis: "The impact of new technologies on marketing strategies and consumer behavior" • Teaching experience: Branding and Marketing Basics seminars 2019 - 2021 Master’s Degree in Marketing Faculty of Economics and Business Administration, Babeș-Bolyai University • Granted a one-year scholarship for research activity on ”The electronic Word-of-Mouth advertising mechanism within Generation Y” study 2016 - 2019 Bachelor’s Degree in Marketing Faculty of Economics and Business Administration, Babeș-Bolyai University
Limbi Straine:	Engleza
Alte competente:	• Automation and email campaigns - Oracle Eloqua (Certified with Oracle University in campaign execution, marketing operations, marketing creative, and reporting) • Project management - Smartsheet • Process mapping - Miro, Lucid • Interactive presentations - Mentimeter, Slido • Statistics - SPSS, SmartPLS • Bibliometric analysis - VOSviewer • Design - Canva, Illustrator, CorelDraw