International Business Winter School: Major Consumer Innovation Goods & Multi-Sense Marketing

08 Ianuarie 2024 - 12 Ianuarie 2024

The Faculty of Economics and Business Administration at Babeș-Bolyai University, in collaboration with the University of Allied Sciences Nordhausen, is set to host the inaugural International Business Winter School, titled Major Consumer Innovation Goods with an Emphasis on Multi-Sense Marketing, between January 8-12, 2024.

The program will provide practical lectures on conceptualizing, operationalizing, conducting, analyzing, and evaluating empirical studies in the consumer innovation goods sector. Students will gain hands-on experience with embedded systems for data collection, including heart rate monitors, eye-tracking devices, and skin conductance sensors, diving deep into the multi-sensory aspects of marketing.

This premier edition will offer students from both the Faculty of Economics and Business Administration and the University of Allied Sciences Nordhausen ample networking opportunities. Participants will enjoy a guided city tour and a visit to the historic Turda Salt Mine. By collaborating and learning together, students will immerse themselves in the dynamic and engaging academic community at the Faculty of Economics and Business Administration.

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