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Marko Sarstedt, Monika Imschloss & Susanne Adler, Multisensory Design of Retail Environments - Vision, Sound, and Scent, Springer, 2024
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Cluj Economics and Business Seminar Series (CEBSS) - Ediția de primăvară - Invitat: Jan-Phillip AHRENS

Autor: Gabriela Maria Brendea

27 Martie 2025, 14:00

Locatie: Sala 118, Campus FSEGA


În data de 27 martie 2025, de la ora 14:00, Jan-Phillip AHRENS, de la University of Mannheim, va susține o prezentare în cadrul ediției de primăvară a Cluj Economics and Business Seminar Series (CEBSS).

Titlul prezentării: Collective intelligence theory: Using artificial intelligence to understand the sustainability of family & non-family firms

Aceasta prezentare este dedicata sustinerii educatiei antreprenoriale in cadrul comunitatii UBB/FSEGA.

Abstract: This article introduces a theory that sees the organization as a collective intelligence (CI) in order to explain organizational behavior. It relaxes the assumption that intelligence is tied to the interaction of human brain cells or processors in an artificial neural net. The interaction of cells in the human brain is indeed a central component of our human intelligence (HI) just as the interaction of processors in an artificial neural net is likewise central component of an artificial intelligence(AI). The main difference between human and artificial is that human tissue is replaced by silicon. However, this work suggests that intelligence can also be run on the interaction between agents (based on HI & AI) inside an organization which evokes a collective intelligence. Moreover, it argues that knowledge of how this interaction is shaped at meso- and micro-levels inside the organization (e.g., via supra-individual perception and supra-individual memory) can predict organizational behavior. We harness this perspective to predict organizational sustainability.
Zooming in on organizational sustainability, this work delineates between family firm status and high organizational age. Both are often mentioned together but are inherently two different concepts. Applying a collective intelligence view, we argue that these are linked to fundamentally different sub-components of the collective intelligence (e.g., supra-individual perception and supra-individual memory). Harnessing a panel of 1,108,937 firm-year observations based on innovative AI-based measurement of organizational sustainability, predictions are confirmed, suggesting that both organizational age and family firm status are independently negatively linked to organizational sustainability.



CEBSS, inițiat și coordonat de către prof.univ.dr. Cristian Litan din anul 2012, reprezintă un forum pentru dezbaterea și difuzarea rezultatelor cercetărilor științifice. Seria de seminare contribuie în mod semnificativ și distinctiv la creșterea valorii adăugate științifice, având un impact relevant asupra cunoștințelor, educației și practicilor din domeniul economiei și al afacerilor.



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