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Marko Sarstedt, Monika Imschloss & Susanne Adler, Multisensory Design of Retail Environments - Vision, Sound, and Scent, Springer, 2024
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Cluj Economics and Business Seminar Series (CEBSS) - Ediția de primăvară - Russ Browder

Autor: Gabriela Maria Brendea

05 Martie 2026, 14:00

Locatie: Sala 118 FSEGA


În data de 05 martie 2026, de la ora 14:00, domnul Russ Browder, de la (University of Oklahoma/Michael F. Price College of Business, vor susține o prezentare în cadrul ediției de primăvară a Cluj Economics and Business Seminar Series (CEBSS).

Titlul prezentării: Fabricating Effectual Networks: How Hybrid Logics Collectivize Voice for Co-creation in Makerspaces

Abstract: Entrepreneurship research on effectuation posits that effectual networks are composed of self-selecting stakeholders who purchase voice to gain influence in how the effectual process proceeds when they commit to co-create. However, entrepreneurship scholars wrestle with theorizing the social action underlying a theory originally based on the individual decision-making of experts and, specifically, explaining how voice emerges prior to commitment to influence effectual network formation. This study combines the literatures on effectuation and hybrid institutional logics to examine how entrepreneurship intermediaries can shape the creation of effectual networks among their members. Through a multiple case study of six makerspaces, the findings reveal how the emergence of voice in three stages—pre-voice, collectivized voice, and purchased voice—guides the transition from informal collaboration to co-creation for the formation of effectual networks. Makerspaces with a high degree of hybrid logics support voice emergence through three social interaction mechanisms: project socializing, market logic embedding, and community logic extending. The study builds a model of effectual network formation via voice emergence moderated by logic hybridity.


CEBSS, inițiat și coordonat de către prof.univ.dr. Cristian Litan din anul 2012, reprezintă un forum pentru dezbaterea și difuzarea rezultatelor cercetărilor științifice. Seria de seminare contribuie în mod semnificativ și distinctiv la creșterea valorii adăugate științifice, având un impact relevant asupra cunoștințelor, educației și practicilor din domeniul economiei și al afacerilor.



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