Cluj Economics and Business Seminar Series (CEBSS) - Ediția de primăvară - Eillen Weisenbach

28 Mai 2026, 14:00

Locatie: Sala 118 FSEGA

În data de 28 mai 2026, de la ora 14:00, doamna Eillen Weisenbach, de la Kentucky University, va susține o prezentare în cadrul ediției de primăvară a Cluj Economics and Business Seminar Series (CEBSS).

Titlul prezentării: The Value Proposition Project: Measuring Student Reflection on Learning, Advancing Experiential Marketing Education

Abstract:This study introduces the Value Proposition Project, a scalable self-reflection method designed to assess and enhance experiential learning (EL) outcomes across marketing courses of varying intensity. Drawing on Kolb’s experiential learning cycle and recent calls for profession/academic, career-relevant instruction, the project prompts students to articulate what they gain in a class, how they plan to apply the gains, and how course design shaped their engagement. Using AI-assisted qualitative analysis of open-ended student reflections from three marketing courses (low, moderate, and high EL), we evaluated self-reflection quality, EL attributes, and career readiness competencies. Results show a clear relationship between EL intensity and students’ metacognitive depth, emotional intelligence, and professional clarity. The method surfaces hidden EL gains even in non-client-based contexts and provides actionable insights for faculty and program leaders. Findings highlight the value of structured reflection as both a developmental tool for students and a formative assessment strategy for institutions.


CEBSS, inițiat și coordonat de către prof.univ.dr. Cristian Litan din anul 2012, reprezintă un forum pentru dezbaterea și difuzarea rezultatelor cercetărilor științifice. Seria de seminare contribuie în mod semnificativ și distinctiv la creșterea valorii adăugate științifice, având un impact relevant asupra cunoștințelor, educației și practicilor din domeniul economiei și al afacerilor.

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