Topics

The conference welcomes original and innovative papers concerning several essential marketing topics like:

• Marketing Research and Research Methodology
• Consumer Behavior
• Marketing Strategy
• Product and Brand Management
• Innovation and New Product Development
• Pricing Issues
• Marketing Communications, Advertising, Sales Promotion
• Sales Management and Personal Selling
• Retail Marketing
• Channel Management and Logistics
• Business-to-Business Marketing
• International and Cross-Cultural Marketing
• Marketing in Emerging and Transition Economies
• Relationship Marketing
• Services Marketing
• Tourism Marketing
• Marketing of Public and Non-Profit Organizations
• Social Responsibility, Ethics and Consumer Protection

The marketing issues and subjects listed above must not be taken as being imposed, nor rigid, as any paper which approaches any marketing related topic in an original, innovative and/or critical manner will be welcomed.