Keynote Speakers
Marko SARSTEDT
Topic: Publishing in Top-tier Journals. The (Bumpy) Road to (Possible) Success
Marko Sarstedt is chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany).
He previously was an assistant professor of quantitative methods in marketing and management at the Ludwig- Maximilians-University Munich (Germany). He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement at institutions worldwide such as Alfaisal University Riyadh, Georgia State University, IMT Dubai, Michigan State University, University of Technology Sydney, and many more.
His main research is in the application and advancement of structural equation modeling methods to further the understanding of consumer behavior and to improve decision-making.
His research has been published in world-leading journals in various fields such as the Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business, and Journal of Business Research. Marko has also co-edited several special issues of leading journals and co-authored four widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)” (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle).
His research ranks among the most frequently cited in the social sciences with more than 22,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, and Spiegel, and has been featured in documentaries on consumer behavior on arte and MDR.
Călin GURĂU
Topic: Marketing at a Crossroads: Balancing Customer and Shareholder Value
Dr. Călin GURĂU is Professor of Marketing at Montpellier Business School, France.
His present research interests are focused on Marketing Strategies for High-Technology Firms, Internet, and Sustainable Development.
He has published more than 70 papers in internationally refereed journals, such as Nature Biotechnology, Industrial Marketing Management, Small Business Economics, Group and Organization Management, Information Sciences.
He is a Marie Curie Research Fellow of Princeton University and works actively to investigate immigrant entrepreneurship.
