Keynote Speakers

Marko SARSTEDT Ludwig Maximilian University of Munich (Germany) Babeș-Bolyai University (Romania) Short bio Marko is a Chaired Professor of Marketing at the Ludwig-Maximilians-University Munich (Germany) and Adjunct Research Professor at Babeș-Bolyai University (Romania). In 2022, he was awarded an honorary doctorate from Babeș-Bolyai University for his outstanding research and contributions to international collaborations. His research has been published in journals across various fields, such as Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, Psychometrika, Decision Sciences, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business, Journal of Business Research. Marko has also co-authored four widely adopted textbooks, including A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle) and A Concise Guide to Market Research. His research ranks among the most frequently cited in the social sciences. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards and two AMS William R. Darden Awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, Spiegel and has been featured in documentaries on consumer behavior on arte and MDR as well as on the scientific video platform Latest Thinking. According to the 2020 F.A.Z. ranking, he is the second most influential business researcher in Germany, Austria, and Switzerland. Since 2018, Marko has been a member at Clarivate Analytic's Highly Cited Researcher List, which includes the "world's most impactful scientific researchers". You can check his works via ResearchGate, or Google Scholar, or follow his work on LinkedIn	Jochen WIRTZ National University of Singapore Short bio Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 10 books include: Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (8th edition, 2016), Essentials of Services Marketing (3rd edition, 2018), Winning in Service Markets (2017). With translations and adaptations for over 26 countries and regions, and combined sales of some 800,000 copies, they have become globally leading services marketing text books. For free downloads of his recent work and selected books see ResearchGate, and follow his work on LinkedIn. You can also check his works on Google Scholar. In recognition of his excellence in research and teaching, Professor Wirtz has received over 45 awards, including the Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, and Cornell Hospitality Quarterly.
Dana-Nicoleta LASCU University of Richmond (USA) Short bio Dr. Lascu is Professor of Marketing at University of Richmond. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management from the Thunderbird School of Global Management, and a B.A. in English and French from University of Arizona. She has published more than 100 professional and academic manuscripts in, among others, journals such as International Business Review, Journal of Business Research, International Marketing Review, European Journal of Marketing, Journal of Global Marketing, and authored several editions of two textbooks, International Marketing 6e (2019) and Essentials of Marketing 7e (2021). She is associate editor for the Journal of Global Marketing, Regional Editor for the Journal of Global Business and Technology, and serves on the review board of several other journals. Dr. Lascu served as a consultant for companies such as Ford Motor Company, IDV North America, Aquasource North America, Stihl, Yellow Book USA, and others. Dr. Lascu is a Fellow of the Academy of Global Business Advancement and has received, among other awards, the Outstanding Faculty Award of the State Council for Higher Education of Virginia (SCHEV), the University of Richmond Distinguished Educator Award and Scholarly Activity Award, and an honorary doctorate from Ider University, Mongolia. You can check her works via Google Scholar.	Hélène TESSIER Saint-Paul University (Canada) Short bio Hélène Tessier is a lawyer , member of the Quebec Bar and a psychoanalyst, member of the Canadian Psychoanalytic Society and the International Psychoanalytic Association. She is full professor at the School of Conflict Studies, at Saint Paul University in Ottawa. She is also currently Director of the School of Counselling and Psychotherapy and Vice Dean of the Faculty of Human Sciences and Philosophy of this university. Her research focuses on epistemology in an interdisciplinary context with an accent on the impact of postmodern cultural conditions. She is the author of many publications in psychoanalysis and in law.
Szabolcs NAGY University of Miskolc (Hungary) Short bio Dr. Szabolcs Nagy, habil., Ph.D. is a marketing expert and a habilitated university professor with more than twenty years of varied business experience. He is an associate professor at the Faculty of Economics, University of Miskolc, Hungary where he currently also holds the position of Vice Dean for International Relations. He is the head of the Department of Marketing Communication & Strategy in the Marketing & Tourism Institute. Szabolcs Nagy participated in several national and international research projects and is the author of more than a hundred publications including books, book chapters, conference papers, and journal articles on different aspects of marketing. Also, he is a member of the editorial board of four international journals. His main research interests are green marketing, social marketing, digital marketing, marketing innovation, and consumer behavior.	Ralph WAGNER University of Kassel (Germany) Short bio Ralf Wagner serves as Professor of Sustainable Marketing and is Head of the Sustainable Marketing Department at the University of Kassel, Germany. Recent publications address consumers' disposal behavior, integration of citizens living at the base of the pyramid and relationship maintenance. He is an award-winning scholar (e.g., best paper award Supply Chain Management: An International Journal, 2019), and contributes to public policy by providing sustainability advice to national and federal authorities as well as aviation and tourism service companies.