Call for papers
The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience.
We intend to create and maintain strong and significant links between the Romanian and the international business environment through a better understanding of contemporary challenges, turbulences and dynamics, all in order to enhance core competences of companies in an increasingly competitive marketing environment.
Nevertheless, the conference's goals also include aspects concerning the business higher education, in such a way as to identify and implement new or adapted programs for students, in order for them to be as prepared as possible for a global marketing environment.
The conference welcomes original and innovative papers concerning several essential marketing topics like:
- Marketing Research and Research Methodology
- Consumer Behavior
- Marketing Strategy
- Product and Brand Management
- Innovation and New Product Development
- Pricing Issues
- Marketing Communications, Advertising, Sales Promotion
- Sales Management and Personal Selling
- Retail Marketing
- Channel Management and Logistics
- Business-to-Business Marketing
- International and Cross-Cultural Marketing
- Marketing in Emerging and Transition Economies
- Relationship Marketing
- Services Marketing
- Tourism Marketing
- Marketing of Public and Non-Profit Organizations
- Social Responsibility, Ethics and Consumer Protection
The marketing issues and subjects listed above must not be taken as being imposed, nor rigid, as any paper which approaches any marketing related topic in an original, innovative and/or critical manner will be welcomed.
