Conference tracks

Track 1: Strategic Marketing
Track 2: Consumer Behaviour
Track 3: Digital Marketing
Track 4: Tourism Marketing
Track 5: Retail Marketing

The previous tracks must not be regarded as restrictions, as any paper which approaches any marketing related topic in an original and innovative manner will be welcomed. However, participants should try to relate to one of the five conference tracks.

Conference tracks editors

Track 1: Dr. Ciprian Marcel POP (Babeş-Bolyai University, Cluj-Napoca, Romania)
Track 2: Dr. Maria Luiza SOUCA (Babeş-Bolyai University, Cluj-Napoca, Romania)
Track 3: Dr. Mihai Florin BĂCILĂ (Babeş-Bolyai University, Cluj-Napoca, Romania)
Track 4: Dr. Alexandra Maria DRULE (Babeş-Bolyai University, Cluj-Napoca, Romania)
Track 5: Dr. Dan Cristian DABIJA (Babeş-Bolyai University, Cluj-Napoca, Romania)

Technical editor

Dr. Raluca CIORNEA (Babeş-Bolyai University, Cluj-Napoca, Romania)