Preconference workshop
In scoring position: How to frame your manuscript’s storyline
Wednesday, October 23, 2019, 13.00–17.00h
Instructor: Marko Sarstedt
Description and Learning Objectives
While most business and management academics appreciate the importance of getting published in international journals, relatively few actually manage to do so and even fewer manage to do it repeatedly over time. One major obstacle to get research published is conforming to the (sometimes unwritten) rules in publishing. While researchers may have a good sense of which research questions to tackle, many have problems positioning their research in a way that appeals to editors, reviewers, and readers. Addressing this issue, this interactive workshop seeks to teach participants how to position their research for top-journal publications. Faculty and doctoral students share their research-in-progress, which the instructor and all workshop participants subsequently discuss, particularly with regard to the gap in research each study seeks to address. Participants receive concrete recommendations on how to improve the positioning of their studies, which is the main concern when submitting manuscripts to international top-tier journals. The workshop is particularly targeted at young scholars and doctoral students interested in an academic career but also to more experienced researchers seeking to strengthen their publication portfolio and enhance their reputation.
Registration
Participants should register by October 01, 2019 at mid@econ.ubbcluj.ro. If possible, participants should include a recent work-in-progress manuscript (i.e., not accepted for publication at a scholarly journal) in the registration mail (of course, scholars without a work-in-progress manuscript can also participate). The instructor will pick 2-3 manuscripts, which will be distributed to all participants prior to the workshop and discussed in class. The workshop is limited to 25 participants.
About the instructor
Marko Sarstedt is chaired professor of marketing at the Otto-von-Guericke-University Magdeburg (Germany) and adjunct professor at Monash University Malaysia.
He previously was an assistant professor of quantitative methods in marketing and management at the Ludwig-Maximilians-University Munich (Germany) and a Conjoint Professor at the University of Newcastle (Australia). He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and measurement at institutions worldwide such as Alfaisal University Riyadh, Georgia State University, IMT Dubai, Michigan State University, University of Technology Sydney, and many more.
His main research is in the advancement of research methods to further the understanding of consumer behavior and to improve decision-making.
His research has been published in world-leading journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Organizational Research Methods, MIS Quarterly, International Journal of Research in Marketing, Tourism Management, Long Range Planning, Journal of World Business, and Journal of Business Research. Marko has also co-edited several special issues of leading journals and co-authored four widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling” and “Advanced Issues in Partial Least Squares Structural Equation Modeling”.
His research ranks among the most frequently cited in the social sciences with about 40,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, and Spiegel, and has been featured in documentaries on consumer behavior on arte and MDR, as well as on the scientific video platform Latest Thinking.
According to the 2018 F.A.Z. ranking, he is among the three most influential researchers in Germany, Austria, and Switzerland. Marko has been named member at Clarivate Analytic's 2018 Highly Cited Researcher List, which includes the "world's most impactful scientific researchers". He has also won the 2018 Research Award at the Otto-von-Guericke-University.
