Call for papers

We are pleased to announce and invite you to attend the 13th Edition of the International Conference "Marketing - from information to decision", which will be held online, between 19-20 November 2020, organized by the Babeş-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

This year’s conference is organized under the auspices of the 100th anniversary of Romanian economic higher education in Cluj.

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience. We intend to create and maintain strong and significant links between the Romanian and the international business environment through a better understanding of contemporary challenges, turbulences and dynamics, all in order to enhance core competences of companies in an increasingly competitive marketing environment.

The conference will take place online via Zoom, and its sessions will be live-streamed on social media platforms such as Facebook and/or YouTube.

Authors should submit short abstracts. The Scientific Committee will review the short abstracts before accepting them for presentation at the conference.

Conference participants who present their short abstracts will be invited to submit full papers for the Marketing - from information to decision journal

All participants who present their short abstracts during the conference will receive a certificate of attendance.

The conference language (short abstracts, presentations, proceedings, and other conference materials) will be English.