Invited Speakers (in alphabetical order)

Katarzyna BILIŃSKA-REFORMAT University of Economics in Katowice Short bio Prof. Katarzyna Bilińska-Reformat PhD – professor and head of Marketing Management and Tourism Department, at the Faculty of Management, University of Economics in Katowice in Poland. She is interested in issues regarding management, marketing strategies, marketing management. She is an author or co-author of 180 publications, including articles and conference papers published in Polish and foreign periodicals. She has been publishing in periodicals such as: “ British Food Journal”, “Suistanibility” „International Journal of Management Cases”, “Business Excellence”, „Journal of Economics and Management” and „International Journal of Sales, Retailing and Marketing”. She has also run many business researches for companies and has been a consultant in marketing. She Has position of visiting professor at University of Zagreb. She has position of visiting professor at North China University of Technology in Beijing. She has taken part in teaching program Erasmus and Erasmus plus and lecturing in Germany, France, Finland, Cyprus, South Korea, China. She has experience as an expert in many projects. She actively participates in different research projects – in 2018 together with scientists from Poland, Italy, France and Germany he participated in E-comma project which was founded by the European Union and Erasmus + The idea of the project is to identify new professions in the field of e-marketing and e-commerce as well as to design new methods of training.	Claudia COLICCHIA Politecnico di Milano Short bio Claudia Colicchia is an Associate Professor of Logistics and Supply Chain Management at Politecnico di Milano, Department of Management, Economics and Industrial Engineering, Italy. She is Visiting Fellow in the Faculty of Business, Law and Politics, University of Hull, UK. She is author of more than 80 papers at national and international level. Her research interests include Supply Chain Sustainability, Supply Chain Risk Management, Industry 4.0 and Logistics 4.0, and Citation Network Analysis. Her research has appeared in leading scientific journals, such as Journal of Supply Chain Management, Production Planning and Control, Supply Chain Management: An International Journal, International Journal of Production Research, Journal of Cleaner Production, and Journal of Business Ethics. Her research expertise feeds into her teaching activity, which has focused over the years on undergraduate, graduate and executive education and training for students and professionals.
Alessandro CREAZZA LIUC Università Cattaneo Short bio Alessandro Creazza is an Associate Professor of Logistics and Supply Chain Management at the School of Industrial Engineering of LIUC University, Italy, and a Visiting Fellow in the Faculty of Business, Law and Politics at the University of Hull, UK. He specializes in the area of the design and management of international logistics networks and his research interests include: supply chain network design with risk and sustainability considerations (Eco-Resilience); healthcare logistics; Logistics 4.0 and Industry 4.0; Circular Economy applied to logistics and supply chain management. He is currently working on the development of research projects on Eco-Resilient/Elastic Supply Chains and on the management of Cyber Risks in the Supply Chain through Blockchain-based architectures. He's also developing researches concerning the application of the principles of the Circular Economy to the design of sustainable and resilient supply chains.	Heiner EVANSCHITZKY The University of Manchester Short bio Heiner Evanschitzky is Professor and Chair of Marketing at the University of Manchester, Alliance Manchester Business School. Heiner received his PhD and Habilitation from the University of Muenster (Germany). Previously, he worked as Professor of Marketing at Aston University and the University of Strathclyde. He was Visiting Professor at University of St. Gallen (Switzerland), Curtin Business School (Australia), and Florida Atlantic University (USA). His research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies on Retail Marketing/Management where he investigates customer inspiration and store atmospherics, digital disruption in retailing, customer participation, relationship marketing, and profit chain models. His work has been published in journals such as Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. Heiner is an editorial board member at Journal of Retailing and Journal of Service Research. He currently serves as Associate Editor for the British Journal of Management.
Kim-Shyan FAM Harbin University of Commerce Short bio Kim-Shyan Fam (PhD, FCIM, DPhil, DSM) is Chair Professor of Marketing, Founding Director of MAGScholar, and Founding Editor of the Asian Journal of Business Research (SCOPUS). Kim Fam’s research has primarily focused on the influence of aspects of culture (such as values and faith) on the inter-relationships between advertisers and consumers, and the issues and practices of marketing in Asia. His current research examines the influence of business ethics and etiquette on relationship performance across a business lifecycle. Professor Fam’s research has appeared in the Journal of Marketing, European Journal of Marketing, Journal of Business Ethics, Journal of Advertising Research, Psychology and Marketing, and the Journal of Business Research amongst other publications. In 2012, the University of Szechenyi Istvan (Hungary) bestowed an honorary doctorate on Kim Fam for his contributions to education. Additionally, Kim Fam received a prestigious Changbaishan Scholarship (2017-19) from the People’s Government of Jilin Province (China), and the Darjah Seri Melaka (Exalted Order of Malacca) state award from the Governor of Malacca in 2019.	Pantea FOROUDI Middlesex University London Short bio Pantea Foroudi (PhD, SFHEA, MSc (Honor), MA, BA (Honor) - is Business Manager and Solution Architect at Foroudi Consultancy as well as is a member of the Marketing, Branding, and Tourism, Middlesex University London. She earned her PhD from Brunel University London. Pantea has started her corporate position since 1996. Her research interests include marketing, branding, communications, visual identity/design, stakeholders, and social media, and e-marketing from a multi-disciplinary approach. Pantea has published widely in international academic journals such as Journal of Business Research, European Journal of Marketing, and so on. Her name has listed as the FIRST and “top Scholarly output” in the UK and all of Europe and FOURTH in the world for the year range from 2017 to 2020 (SciVAl Elsevier, October 2020). She is in Editorial Board for many journals such as International Journal of Hospitality Management (IJHM), International Journal of Consumer Studies (IJCS), Journal of Business to Business (JBBM), Journal of Business Research (JBR), Qualitative Market Research: An International Journal (QMRIJ) and Senior Editor in European Journal of International Management (EJIM), Cogent Business & Management, Marketing Session (CBM), and Iranian Journal of Management Studies (IJMS).
Thomas FOSCHT University of Graz Short bio Thomas Foscht is Professor of Marketing and serves as Dean of the School of Business, Economics and Social Sciences at the University of Graz, Austria. He received his PhD and Habilitation from the University of Graz and was appointed Full Professor at California State University, East Bay, San Francisco. Professor Foscht is holding the Chair of Business-to-Consumer Marketing at the University of Graz and has published books on Buyer Behavior (6th edition), Retail Management (4th edition), and on Reverse Psychology Marketing. His work was further accepted at the European Journal of Marketing, Journal of Product and Brand Management, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, and Long Range Planning, among others. Professor Foscht is best known for his work on international marketing, customer relationship management, and retail management.	David B. GRANT Hanken School of Economics; Thammasat University Short bio David B. Grant is Dean of Research and Societal Impact and Professor of Supply Chain Management & Social Responsibility, Hanken School of Economics, Helsinki and Bua Luang ASEAN Chair Professor, Thammasat University, Bangkok. His prior academic appointments include the Universities of Calgary in Canada, Edinburgh and Heriot-Watt Universities in Scotland, and Hull in England and prior senior administrative appointments include Directorships/Deputy Directorships of several Logistics Research Institutes and Associate Deanship for Business Engagement and Outreach. David received his PhD from Edinburgh University in 2003. His thesis investigated customer service, satisfaction and service quality in UK food processing logistics and received the James Cooper Memorial Cup PhD Award from the UK’s Chartered Institute of Logistics & Transport (CILT). David’s research interests include customer service, satisfaction, and service quality, retail logistics, reverse and sustainable logistics, and humanitarian and societal logistics. His recent applied research has investigated retail store on-shelf availability and out-of-stocks, total loss and waste in food retailing, forecasting and obsolete inventory, service quality of internet retailers, and consumer logistics and shopping convenience. Recent research project participation include the completed EU FP7 €14.8 million Logistic Efficiencies And Naval architecture for Wind Installations with Novel Developments (LEANWIND) and H2020 €3.9 million integrated system for real-time TRACKing and collective intelligence in civilian humanitarian missions (iTRACK), and the current Hanken-led EU H2020 €2.8 million Health Emergency Response in Interconnected Systems (HERoS). David’s professional affiliations include the CILT and its Logistics Research Network (LRN), the French Association Internationale pour la Recherche en Logistique (AIRL), the Nordic Nordisk Forskning i Material Administration (NOFOMA), the US Council of Supply Chain Management Professionals (CSCMP) and the British Retail Consortium’s Storage and Distribution Technical Advisory Committee. He is also a member of the Finnish Union of University Professors Professorilitto, holds a Professional Certificate in University Teaching from Edinburgh University and is a Fellow of the UK Higher Education Academy (HEA). David has over 250 publications in various fora and is on the editorial advisory board of many international journals. His co-authored books on Sustainable Logistics and Supply Chain Management and Fashion Logistics published by Kogan Page are now in their second editions. In 2019, David was ranked fifth in Economics, Business and Management and first in Industrial Economics and Logistics in an academic study published in Tiedepolitiijja that identified the ‘top ten professors in Finland’ for research impact and productivity.
Adrienn HORVÁTH University of Nyíregyháza Short bio Adrienn Horváth is currently teaching assistant at the Institute of Business and Management Sciences of the University of Nyíregyháza. She graduated doctoral student at the Károly Ihrig Doctoral School of Management and Organizational Sciences, Faculty of Economics, University of Debrecen. The topic of her doctoral dissertation is the „Analysis of the sustainable purchasing management of manufacturing enterprises in Hajdú-Bihar and Szabolcs-Szatmár Bereg county and study of their possibilities for development.	René Hubert KERSCHBAUMER University of Graz Short bio René Hubert Kerschbaumer is a fourth-year PhD candidate in marketing, currently working as research associate and lecturer at the Department of Marketing, University of Graz, Austria. Upon attending a master degree in business studies, focusing on international management, Mr. Kerschbaumer worked as a key account manager for an Austrian software provider, thereby gaining insights into digital goods marketing. Today, Mr. Kerschbaumer is teaching undergraduate courses on marketing basics and buyer behavior as well as graduate courses on touchpoint and customer journey management. His research interests include consumer behavior, e-commerce, retail platform management and subscription commerce.
Nicodemus Mutinda KITUKUTHA University of Debrecen Short bio Nicodemus Mutinda Kitukutha is currently a fourth-year PhD student at the Károly Ihrig Doctoral School of Management and Business Administration at the University of Debrecen. The topic of his dissertation is the “Integration of environmental, social and economic) dimensions in to e-commerce sustainability to enhance sustainable online shopping among developing countries, with special attention to Hungary and Kenya. His research area covers e-commerce, sustainability, online perceived risks (trust, privacy, and security), industry 4.0 and artificial intelligence.	Dana-Nicoleta LASCU University of Richmond Short bio Dr. Lascu is Professor of Marketing at University of Richmond. She has a Ph.D. in marketing from the University of South Carolina, a Master of International Management from the Thunderbird School of Global Management, and a B.A. in English and French from University of Arizona. She has published more than 100 professional and academic manuscripts in, among others, journals such as International Business Review, Journal of Business Research, International Marketing Review, European Journal of Marketing, and Journal of Global Marketing, and authored several editions of two textbooks, International Marketing 6e (2019) and Essentials of Marketing 7e (2021). She is associate editor for the Journal of Global Marketing, Regional Editor for the Journal of Global Business and Technology, and serves on the review board of several other journals. Dr. Lascu served as a consultant for companies such as Ford Motor Company, IDV North America, Aquasource North America, Stihl, Yellow Book USA, and others. Dr. Lascu is a Fellow of the Academy of Global Business Advancement and has received, among other awards, the Outstanding Faculty Award of the State Council for Higher Education of Virginia (SCHEV), the University of Richmond Distinguished Educator Award and Scholarly Activity Award, and an honorary doctorate from Ider University, Mongolia.
Szabolcs NAGY University of Miskolc Short bio Dr. Szabolcs Nagy, habil., Ph.D. is a marketing expert and a habilitated university professor with more than twenty years of varied business experience. He is an associate professor at the Faculty of Economics, University of Miskolc, Hungary where he currently also holds the position of Vice Dean for International Relations. He is the head of the Department of Marketing Communication & Strategy in the Marketing & Tourism Institute. Szabolcs Nagy participated in several national and international research projects and is the author of more than a hundred publications including books, book chapters, conference papers, and journal articles on different aspects of marketing. Also, he is a member of the editorial board of four international journals. His main research interests are green marketing, social marketing, digital marketing, marketing innovation, and consumer behavior.	Judit OLÁH University of Debrecen Short bio Judit Oláh associate professor at the Faculty of Economics and Business University of Debrecen. She is full time assistant professor at WSB University. Field: social sciences, discipline: management and quality sciences and full extra-ordinary assistant professor at the North-West University, TRADE Research Entity South Africa. She is editorial member of international journals: Amfiteatru Economic, Polish Journal of Management Studies, Economics and Sociology, Forum Scientiae Oeconomia, Pragmata tes Oikonomias, Central European Journal of Labour Law and Personnel Management, Global Journal of Entrepreneurship and Management. She was guest editor of Sustainability, Special Issue - Sustainability in Food Consumption and Food Security; Energies, Special Issue - Management and Technology for Energy Efficiency Development; Administrative Sciences, Special Issue - Business Strategy of the Value Chain. She is a member of the International Research Institute for Economics and Management (IRIEM), Institute of Data Science and Artificial Intelligence (IDSAI), International Engineering and Technology Institute (IETI), Researcher's Excellence Network (RENET). Her main research interests are food industry, digitalisation in the supply chain, logistics, bioenergy, Industrie 4.0 and risk management.
József POPP Szent István University Short bio József Popp is Professor and dean at Szent István University, Faculty of Economics and Social Sciences, Hungary. He is Professor at WSB University, Dąbrowa Górnicza, Poland and North-West University, South Africa. He is also an active member and chairman of several academic and professional organisations. Professor József Popp obtained his PhD of economics at the Hungarian Academy of Sciences and his Dr. Sc. oec. degree at the Humbold University, Berlin, Germany. He is a corresponding member of the Hungarian Academy of Sciences. At the Hungarian Academy of Sciences, he is the chairman of the the Bolyai János research scholarship Committee, the chairman of the Committee on Agricultural Economics and the vice-chairman of the Scientific Committee of Circular Economy. He also serves as a member on a number of Editorial Boards of international journals worldwide. He has participated in several international research projects and is a member of several national councils related to science and education. His research interests include global food and energy security analysis, competitiveness of the food economy, rural development, supply chain management, renewable energy, bioeconomy and circular economy. Among the honors he has received are: Doctorem Honoris Causa Pannon University, Hungary, 2010 and “Honoris Causa Professorship”, Delhi School of Professional Studies and Research, 2010. Award of the Hungarian Academy of Sciences in Recognition of Research Contributions, 2011. He has a long list of publications and has advised dozens of PhD students and postdoctors holding research and teaching positions in Hungary and abroad.	Anna PUSTOVAR CoolTool Inc Short bio Anna Pustovar, Business Development Manager at CoolTool Inc. Earned a master's degree in psychology in 2015. For some time dealt with psychodiagnostic testing, has published a couple of articles on psychological contact and communication in sales. For 4 years Anna has been working in NGOs and dealt with social projects. In 2018 started working as a business development manager, and from 2019 onward - in the field of market research.
Cristina SAMBROOK University of Birmingham Short bio Dr Cristina Sambrook is currently the Director of the Executive MBA Programme at the University of Birmingham (Birmingham Business School). She was previously in charge of the university’s BSc Business Management suite of programmes in Singapore, provided in collaboration with the Singapore Institute of Management. Prior to joining the Business School, Dr Sambrook had an international career, she lived and worked in several countries such as Romania, Israel and the UK, both in the public and private sectors. She was adviser to a Government minister, lead foreign investment projects in real estate and private pensions and more recently was a director and senior consultant on leadership development in London. This experience informs her pedagogical research and her teaching, as her interests revolve around cross cultural challenges (management, communication and strategy), leadership and international marketing.	Marko SARSTEDT Otto-von-Guericke-University Magdeburg; Monash University Malaysia Short bio Marko Sarstedt is a Chaired Professor of Marketing at the Otto-von-Guericke-University Magdeburg (Germany) and Visiting Professor at the Monash University Malaysia (Malaysia). His main research interests are the advancement of research methods to further the understanding of consumer behavior. His research has been published in, for example, Nature Human Behaviour, Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Organizational Research Methods, Multivariate Behavioral Research, MIS Quarterly, Psychometrika, Journal of Business Research, Journal of World Business, Marketing Letters, and Long Range Planning. Marko has co-edited several special issues of leading journals and co-authored five widely adopted textbooks, including “A Primer on Partial Least Squares Structural Equation Modeling (PLSSEM)" (together with Joe F. Hair, G. Tomas M. Hult, and Christian M. Ringle). His research ranks among the most frequently cited in the social sciences with more than 50,000 citations according to Google Scholar. Marko has won numerous best paper and citation awards, including five Emerald Citations of Excellence awards. His research has been covered by the leading media outlets such as Die Zeit, Huffington Post, and Spiegel and has been featured in documentaries on consumer behavior on arte and MDR as well as on the scientific video platform Latest Thinking. According to the 2019 F.A.Z. ranking, he is among the three most influential researchers in Germany, Austria, and Switzerland. Marko has been named member at Clarivate Analytic's 2019 Highly Cited Researcher List, which includes the “world's most impactful scientific researchers."
Teodora-Maria SAS Transylvanian Museum of Ethnography Short bio Dr. Teodora-Maria Sas is currently a cultural marketing specialist at the Transylvanian Museum of Ethnography in Cluj-Napoca (since November 2019). Ms. Sas is also a POCU expert at Babeș-Bolyai University in Cluj-Napoca (April 2020 – April 2021), within the POCU projects by which doctoral students from the same university can perform their entrepreneurial practice stage at the Transylvanian Museum of Ethnography. Previously, Ms. Sas was an international officer at the Centre for International Cooperation at Babeș-Bolyai University (2007-2019). Ms. Sas was also a trainee translator at the European Commission in Brussels, Directorate General for Translation, the Romanian language unit (March – July 2018), and a translator for “Vechiul Cluj” Association (cultural) in Cluj-Napoca. Ms. Sas completed her PhD Studies at the Faculty of European Studies, Babeș-Bolyai University, with a thesis in American philosophy of pragmatism and education (2012). Ms. Sas has published so far several articles on American philosophy of pragmatism and education, translation studies and terminology, and cultural marketing.	Vatroslav SKARE University of Zagreb Short bio Vatroslav Skare, PhD, is an Associate Professor at the Marketing Department of the Faculty of Economics & Business, University of Zagreb, Croatia. Fields of his teaching and research interest are digital marketing, product management and services marketing. He regularly visits universities in Slovenia, Austria, Hungary, and Lithuania in the capacity of a visiting professor and guest lecturer. His research is currently focused on social media storms and privacy concerns. He is one of the technical editors for the scientific marketing journal Market-Trziste and member of the editorial board of the scientific journals Forum on Economics and Business (Közgazdász Fórum) and Central European Business Review. His academic activities also include active participation in academic and professional organizations, and teaching at executive education programs by using business simulations (Markstrat). As a consultant, he has been involved in marketing projects in different industries, including Tourism, Retail, Publishing & Media, ICT, and Real Estate.
Włodzimierz SROKA WSB University in Dąbrowa Górnicza; North-West University; University of Johannesburg Short bio Włodzimierz Sroka, PhD, is an associate professor of strategic management. He is Deputy Head of the Management Department of WSB University in Dąbrowa Górnicza (Poland), extraordinary professor at North-West University (South Africa) as well as visiting professor at University of Johannesburg (South Africa). He specializes in theoretical and practical issues relating to the management and strategic management. He is the author of numerous scientific papers about strategic alliances, network organizations, strategy, restructuring of the company, CSR and business ethics, marketing and customer's behaviour, public management as well as innovations and entrepreneurship published both in international journals and monographs published by well reputable publishers such as Springer Verlag, Shaker Verlag and London Scientific. He is Editor in Chief at Forum Scientiae Oeconomia (indexed in SCOPUS) and Deputy Editor in Chief at European Journal of International Management (Impact Factor 2,145; indexed in WoS-SSCI & and SCOPUS). He is also a member of Editorial Boards of numerous scientific journals, e.g. guest editor and Editorial Board member at Sustainability (Impact Factor 2,576; indexed in WoS-SSCi & SCOPUS), associate editor at Amfiteatru Economic (Impact Factor 1,625; indexed in WoS-SSCI & SCOPUS) and ten other journals indexed in WoS-ESCI and/or SCOPUS published in UK, USA, Czechia, Slovenia, Germany, Switzerland, Ukraine and Poland. Currently he merges his scientific activity with being the CEO of a medium-size engineering company. He was previously employed in different managerial positions (Director, Member of the Management Board, Vice President of the Board and Managing Director) in both the steel and machine industries, running very large (over 10.000 employees), large (over 1.000 employees) and medium size enterprises. He was also a member of the Supervisory Boards at different companies, operating in steel, machine and chemical industries.	Bernhard SWOBODA Trier University Short bio Professor Dr. Prof. h.c. Bernhard Swoboda owns the chair for Marketing and Retailing at Trier University and is director for all foreign exchange and foreign business language programs of the faculty. He is/was involved in ExMBAs: Uni-versity of Basel (CH), WHU (DE) and with his assistants at Aston Business School (Birmingham, GB), University of Gallway (IE), and Babeş-Bolyai University (RO), which honoured him as professor honoris causa. His research fields with more than 600 publications (50 books, over 300 articles in reviewed journals/proceedings) include retail management, consumer goods marketing, and international marketing-management. He is editor of the book-series Retailing and International Marketing, author of the most successful German speaking books Retail Management and International Marketing and have published in famous journals such as Journal of the Academy of Marketing Science, Journal of Retailing, Social Indicators Research, and Management International Review. His work achieved 12 Best Paper Awards (from European Marketing Academy, European International Business Academy, Academy of International Business and American Marketing Association). Prof. Swoboda is active in supervisor boards, as a speaker in consulting projects: Bayer (chemicals), Boehringer Ingelheim (pharmaceutics), Chambre de Commerce Lux, COOP CH (retailer), Dresdner Bank Lux, Henkel (brand manufacturer), Karstadt, Kaufhof, Kaufland, Metro Group, Praktiker, Rewe Group (commerce firms), SAP, Subway etc. He has established a High-Potential-Program (with Bitburger Brewery, Luxair Air, Moccamedia, Rewe Group, RTL, SAP) and www.netzwerkhandel.com (network of practically active professors).
Sebastian ULLRICH Schmalkalden University of Applied Sciences Short bio Sebastian Ullrich is Professor of Marketing at Schmalkalden University of Applied Sciences. He received his PhD on effects of personalized websites on brand attachment from the University of Giessen, Germany. He was a Lecturer in Marketing at the Academies of Business Administration and Public Management, Giessen. His research interests include online communication, word of mouth, trust and green marketing. His research has been published in books and journals like Journal of Product & Brand Management, Marketing ZFP – Journal of Research and Internet Research. Further, he is Founder and Director of Ullrich Consulting, a research-oriented brand and communication consultancy located in Germany.	Alan WILSON University of Strathclyde Short bio Alan Wilson is Emeritus Professor at University of Strathclyde, Strathclyde Business School, Glasgow. His research and teaching focus on services marketing, corporate branding and reputation, digital marketing, customer experience management and marketing research. Before joining the Department, he was a senior consultant within a London-based marketing consultancy practice and prior to that an Associate Director of a leading London-based marketing research agency. Whilst at Strathclyde, he has been a Vice Dean of the Strathclyde Business School and has also served as Head of the Department of Marketing during the periods 2007-2010 and 2013-2014. Since then he has had responsibilities for the Doctoral Programme, the Executive Masters in Hospitality and Tourism Leadership Programme and the Business & Community Engagement activities. He is currently Director of Research for the Department and was a Visiting Professor of Services Marketing at Ecole Hoteliere Lausanne, Switzerland from 2010 to 2019. He was Board Director and Chairman of Culture Republic (an arts marketing and audience development agency, whose aim was to improve accessibility to arts and cultural events in Scotland). He also acts as a marketing and marketing research advisor and trainer for a number of Scottish and UK based organisations. He has been invited to deliver lectures and seminars throughout the world in countries such as Pakistan, Poland, Australia, Portugal, Spain, Malaysia, Singapore, France, Italy, Romania, Dubai, Switzerland, Japan, South Africa and the USA.
Jochen WIRTZ National University of Singapore Short bio Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 6 features in Harvard Business Review. His over 10 books include: Intelligent Automation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021), Services Marketing: People, Technology, Strategy (8th edition, 2016), Essentials of Services Marketing (3rd edition, 2018), and Winning in Service Markets (2017). With translations and adaptations for over 26 countries and regions, and combined sales of some 800,000 copies, they have become globally leading services marketing text books. For free downloads of his recent work and selected books see ResearchGate, and follow his work on LinkedIn. In recognition of his excellence in research and teaching, Professor Wirtz has received over 45 awards, including the Christopher Lovelock Career Contributions to the Services Discipline Award in 2019 (the highest recognition of the American Marketing Association (AMA) service community), the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally), and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, and Cornell Hospitality Quarterly.	Anca YALLOP Auckland University of Technology Short bio Dr Anca Yallop is Senior Lecturer in Business Strategy at the Auckland University of Technology (AUT), New Zealand. She holds a PhD in Marketing (Romania) and has completed her second PhD in Marketing Research Ethics (AUT), New Zealand. Prior to her appointment at AUT, Anca was at the Winchester Business School, University of Winchester, UK. Anca specializes in insight management, data ethics, business strategy, and business research methods. She has over a decade of teaching experience in higher education and several years' experience working in marketing and research roles in organisations across a diverse range of sectors internationally. Her research has appeared in the International Journal of Market Research, Journal of Information, Communication and Ethics in Society, Online Information Review, Leisure Studies, World Leisure Journal, International Journal of Culture, Tourism and Hospitality Research, Journal of Tourism Futures, Worldwide Hospitality and Tourism Themes, and the New Zealand Journal of Applied Business Research.