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Volume 3 (2020)

Issue 1

Editor's note & Table of contents

Does Economic Growth and Inflation Impact Consumer Confidence during a Pandemic? An Empirical Analysis in EU Countries
(by Larissa BĂTRÂNCEA)
https://doi.org/10.2478/midj-2020-0001

Culture, Privacy, and Trust in E-commerce
(by Peter BROEDER)
https://doi.org/10.2478/midj-2020-0002

Is the Transition to Bioeconomy a Sustainable Solution in Fast-fashion Industry, Considering the Overconsumption? - Premises for Future Research
(by Raluca CIORNEA)
https://doi.org/10.2478/midj-2020-0003

Projected Destination Image: A Content Analysis of Promotional Videos for City-level Tourism Destination
(by Alexandra M. DRULE, Mihai F. BĂCILĂ, Luiza M. SOUCA and Raluca CIORNEA)
https://doi.org/10.2478/midj-2020-0004

Experiential Marketing: Effects on Brand, Customer and Market Experience, and Industrial Applications with Perspectives from Nigeria
(by Oluwaseyi Philip FATOKI and Toluwase Hezekiah FATOKI)
https://doi.org/10.2478/midj-2020-0005

Volume 2 (2019)

Issue 2

Editor's note & Table of contents

Investigation of the Attitudes Towards Celebrities Endorsed Advertisements – Audience Groups Comparison
(by Mihai F. BĂCILĂ, Raluca CIORNEA, Alexandra M. DRULE and Andreea M. COHUT)
https://doi.org/10.2478/midj-2019-0006

The Effect of Online Unpaid Reviews made by Renowned Vloggers: the Case of Smartphones
(by Răzvan A. MOLDOVAN and Raluca CIORNEA)
https://doi.org/10.2478/midj-2019-0007

Does Emotional Value Play a Role in the Relationship between Risk and Loyalty?
(by Mircea-Andrei SCRIDON)
https://doi.org/10.2478/midj-2019-0008

Revitalizing Rural Tourism through Creative Tourism: the Role and Importance of the Local Community
(by Maria Luiza SOUCA)
https://doi.org/10.2478/midj-2019-0009

Local Citizens Influence on the Company’s CSR Communication
(by Younes ZIEITA and Samiha CHENAG)
https://doi.org/10.2478/midj-2019-0010

Issue 1

Editor's note & Table of contents

Colour in Online Advertising: Going for Trust, Which Blue is a Must?
(by Peter BROEDER and Hessel SNIJDER)
https://doi.org/10.2478/midj-2019-0001

It’s a Relationship Business! An Embedded Network’s Internationalization as a Process of Sense-Giving and Sensemaking: The Case of Japan, Shipping Industry
(by Zsuzsanna JÁRFÁS)
https://doi.org/10.2478/midj-2019-0002

The Integration of Behavioural Change Models in Social Marketing Programs in Public Health
(by Oxana SAVCIUC and Alina TIMOTIN)
https://doi.org/10.2478/midj-2019-0003

A First-Mover Lost Market Opportunity: a Case Study
(by Shamsul Huq Bin SHAHRIAR, Mahbub Ul ISLAM, Md. Fayjullah KHAN, Sayed ARAFAT and Saifur RAHMAN)
https://doi.org/10.2478/midj-2019-0004

Instruments of Developing Social Marketing in Public Health
(by Alina TIMOTIN)
https://doi.org/10.2478/midj-2019-0005

Volume 1 (2018)

Issue 2

Editor's note & Table of contents

The Informational Support in Educational Marketing Decision-Making Process in the Republic of Moldova
(by Lucia CASAP)
https://doi.org/10.2478/midj-2018-0006

The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism
(by Flavia-Andreea HERLE)
https://doi.org/10.2478/midj-2018-0007

Internationalization of Japanese Business Groups – Literature Review
(by Zsuzsanna JÁRFÁS)
https://doi.org/10.2478/midj-2018-0008

Service Recovery Strategies versus Customers’ Expectations, Race for Sustainability: a Qualitative Study on Micro Brands
(by Shamsul Huq Bin SHAHRIAR, Sayed ARAFAT, Md. Fayjullah KHAN and Mahbub Ul ISLAM)
https://doi.org/10.2478/midj-2018-0009

Inspire to Hire and Win the War for Talents
(by Doru ȘUPEALĂ)
https://doi.org/10.2478/midj-2018-0010

Issue 1

Editor's note & Table of contents

Colour preference of online consumers: a cross-cultural perspective
(by Peter BROEDER and Evelien SCHERP)
https://doi.org/10.2478/midj-2018-0001

Introduction in the Shopping Centre Sector from Romania - a Brief Inventory of the 24 biggest cities - as of July 2017
(by Cosmin Bogdan MICU)
https://doi.org/10.2478/midj-2018-0002

Students’ Total Experience Within a Romanian Public University
(by Ciprian Marcel POP, Mihai Florin BĂCILĂ and Clarisa Doriana SLEVAȘ-STANCIU)
https://doi.org/10.2478/midj-2018-0003

Tokaj wine region as a world heritage site complex development opportunities
(by Zoltán SZAKÁL)
https://doi.org/10.2478/midj-2018-0004

European Union integration impact on Romanian SMEs performance
(by Sorin Adrian ACHIM, Mirela Oana PINTEA and Mircea-Andrei SCRIDON)
https://doi.org/10.2478/midj-2018-0005