Overview

The Marketing from Information to Decision Journal (MIDJ) approaches contemporary challenges and issues in marketing, thinking forward the general theoretical knowledge in the field, as well as helping professional in gaining essential core information in an increasingly competitive marketing environment.

The journal is focused on original and innovative scientific research of relevant issues in marketing, such as:

• strategic marketing
• consumer behavior
• marketing communications
• digital marketing
• marketing research
• international marketing
• brand management etc.

also covering sectorial marketing fields such as:

• services marketing
• tourism marketing
• retail marketing
• bank marketing etc.

MIDJ maintains a balance between theoretical and empirical work.

The journal is published twice a year.