Call for papers

We are pleased to announce and invite you to attend the 15th Edition of the International Conference "Marketing - from information to decision", which will be held in Cluj-Napoca, on 12 April 2024, organized by the Babeş-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing.

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience. We intend to create and maintain strong and significant links between the Romanian and the international business environment through a better understanding of contemporary challenges, turbulences and dynamics, all in order to enhance core competences of companies in an increasingly competitive marketing environment.

Authors should submit extended abstracts. The Scientific Committee will review the extended abstracts before accepting them for presentation at the conference.

All participants who present their extended abstracts during the conference will receive a certificate of attendance and presentation.

The conference language (extended abstracts, presentations, proceedings, and other conference materials) will be English.