|
Susanne J. Adler
Ludwig-Maximilians-University Munich
Susanne J. Adler is a research associate at the Institute for Marketing at Ludwig-Maximilians-University Munich (Germany). Her research interests include contextual influences on consumer decision-making as well as aspects related to open science and reproducibility. Her work has been published in premier journals such as Journal of Business Research, and Psychology & Marketing, among others.
|
Jan Millemann
Nordhausen University of Applied Sciences & Eindhoven University of Technology
Jan Millemann is a Professor of Digitalization and Digital Marketing at Nordhausen University of Applied Sciences, and an Affiliated Scholar at the Eindhoven University of Technology. His research focuses on behavioral changes in the context of new product development, employing a wide range of data collection methods including web scraping, functional magnetic resonance imaging (fMRI), and social media tools, in addition to traditional methods like surveys and experiments. His work has been published in outlets such as Technological Forecasting and Social Change, Industrial Marketing Management, and the International Journal of Innovation Management.
|
