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Conf.univ.dr.habil. Mónika Anetta ALT
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5858
Birou: 201
E-mail:
monika.alt 
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- innovare în commerț
- acceptarea noilor technologii de către consumatori
- publicitate
- publicitatea instituțiilor financiare
Articole publicate:
- Alt Mónika-Anetta, Săplăcan Zsuzsa, Benedek Botond, Nagy Bálint Zsolt (2021), Digital Touchpoints and Multichannel Segmentation Approach in Life Insurance Industry, International Journal of Retail & Distribution Management, Vol. 49, No. 5, pp. 652-677, ISSN:0959-0552, DOI: 10.1108/IJRDM-02-2020-0040
- Alt Mónika-Anetta, Berezvai Zombor, Agárdi Irma, 2021, Harmony-oriented retail innovations and financial performance, European Journal of Innovation Management, Vol. 24, No. 4, pp. 1379-1399, ISSN: 1460-1060, DOI: 10.1108/EJIM-04-2020-0145
- Nagy Bálint Zsolt, Alt Mónika-Anetta, Benedek Botond, Săplăcan Zsuzsa, 2020, How does loss aversion and technology acceptance affect life insurance demand?, Applied Economics Letters, Vol. 27, No. 12, pp. 977-981, ISSN 1350-4851, eISSN 1466-4291, DOI: 10.1080/13504851.2019.1650882
-Alt Mónika-Anetta, Săplăcan Zsuzsa, Berács József, 2019, Managerial framework for Bank Advertising, International Journal of Bank Marketing, Vol. 37, No.7, pp.1547-1565, ISSN: 0265-2323, DOI: 10.1108/IJBM-10-2018-0288
-Alt Mónika-Anetta, Săplăcan Zsuzsa, 2019, Are bank advertisement appeals adapted to local culture? - Lessons from multinational banks present in Romania and Hungary, European Journal of International Management, Vol. 13, No.4, pp.533–552, ISSN print 1751-6757; ISSN online: 1751-6765, DOI: 10.1504/EJIM.2018.10014151
-Alt Mónika-Anetta, Săplăcan Zsuzsa, Berács József, 2017, Social responsiveness in bank communication to costumers before the economic crisis - the case of Swiss franc loans in Hungary and Romania, Journal of East European Management Studies, Vol 22 (3), 287-316., ISSN: 0949-6181, DOI: 10.5771/0949-6181-2017-3-287 |
Lista publicatiilor
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Articole |
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Alt Mónika Anetta,
Measuring Romanian Large FMCG Retail Chains Efficiency During the Period Economic Crisis Between 2006-2011,
Studia Negotia Universitatis Babeş-Bolyai, Vol. Vol. 58 (LVIII) , No. No. 1, 2013
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Alt Mónika Anetta,
Romanian Chees Market Segmentation,
International Conference on Maketing: Marketing from Information to Decision , Vol. 5nd Edition , No. 5, 2012
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Alt Mónika Anetta,
Measuring romanian do-it-yourself retail chains efficiency during the economic crisis,
Market-Tržste, Vol. XXIV, No. 1, 2012
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Alt Mónika Anetta, Pál Zsuzsa, Seer László,
Using the Theory of Technology Acceptance Model to Explain Teenagers’ Adoption of Smartphones in Transylvania,
Studia Negotia Universitatis Babeş-Bolyai, Vol. Vol. 57 (LVII) , No. 1, 2012
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Alt Mónika Anetta, Pál Zsuzsa,
Mérlegen a Marketingeredmények – Evaluarea Rezultatele activităţii de marketing,
Közgazdász Fórum, Vol. XV, No. 104, 2012
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Alt Mónika Anetta, Pál Zsuzsa,
Should We Segment the Mobile Phone Market in Case of the Romanian Teenagers?,
Marketing – from Information to decision International Conference, Vol. 4th Edition, No. 4, 2011
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Alt Mónika Anetta, Herman Gábor,
Okos- és hagyományos telefon használata az erdélyi fiatalok körében,
Közgazdász Fórum, Vol. XIII, No. 96, 2010
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Heidrich B., Alt Mónika Anetta,
Godfather managemnt? The Role of Leaders in Changing Organizational Culture in Transition Economies: a Hungarian-Romanian Comparison,
Management Journal, Vol. Vol 4, No. 4, 2009
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Carti |
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Alt Mónika Anetta,
Marketing a kiskereskedelemben és a kiskereskedelmi tevékenységek értékelése, Editura Egyetemi Műhely Kiadó, Cluj-Napoca, 2009
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Alt Mónika Anetta, Pál Zsusza, Vorzsák Álmos,
A marketing alapjai – Munkafűzet , Editura Alma Mater, Cluj-Napoca, 2008
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Capitole in carti |
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Alt Mónika Anetta,
11.5 Belkereskedelem – Comerţul Intern, in Benedek József (eds.) Románia. Tér, Gazdaság, Társadalom, Editura Editura Kriterion, Cluj-Napoca, 2011
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Alt Mónika Anetta,
7.3.4. Fejezet Kereskedelem Dél Erdély és Bánságba , in Horváth Gyula (eds.) A Kárpát-medence régiói 5. Dél-Erdély Bánság, Editura Magyar Tudományos Akadémia Regionális Kutatások Központja, Budapesta, 2009
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Lista proiectelor de cercetare
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Didactic
ERASMUS IP Managing the responsible organization
Pozitia: Academic coordinator
Finantator: Erasmus
Perioada de desfasurare: 2013-2014
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Cercetare
Cercetare comparativă privind factorii de influenţă a eficienţei Leadershipului strategic la întreprinderile mici şi mijlocii în contextul globalizării şi regionalizării
Pozitia: membru
Finantator: CNCSIS
Suma totala: 32.110 RON
Perioada de desfasurare: 2004-2006
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Cercetare
Evaluarea potenţialului şi a oportunităţilor de valorificare a resurselor în economia regiunilor montane
Pozitia: membru
Finantator: CNCSIS
Perioada de desfasurare: 2008-2009
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Cercetare
Cercetare privind cererea şi oferta produselor bio pe piaţa din Cluj-Napoca
Pozitia: membru
Finantator: Asociaţia Bolyai
Suma totala: 14.315 RON
Perioada de desfasurare: 2008-2009
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ENELFA – Entrepreneurship by E-learning for Adults
Pozitia: membru
Finantator: Leonardo da vinci
Perioada de desfasurare: 2011-2013
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