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CV 
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Conf.univ.dr. Zsuzsa SĂPLĂCAN
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5858
Birou: 201
E-mail:
zsuzsa.saplacan 
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| Interes de cercetare predare |
BSc - Bazele marketingului - Comportamentul consumatorului - Marketingul serviciilor - Marketing financiar-bancar - Statistică inferențială
MSc - Comportamentul consumatorului și managementul experienței - Strategii și tactici de stabilire a prețurilor |
| Publicatii (top 5) |
Financial Services Marketing
- Alt, M. A., Săplăcan, Z., Benedek, B., & Nagy, B. Z. (2021). Digital touchpoints and multichannel segmentation approach in the life insurance industry. International journal of retail & distribution management, 49(5), 652-677.
- Alt, M. A., Vizeli, I., & Săplăcan, Z. (2021). BANKING WITH A CHATBOT-A STUDY ON TECHNOLOGY ACCEPTANCE. Studia Universitatis Babes-Bolyai, Oeconomica, 66(1).
- Nagy, B. Z., Alt, M. A., Benedek, B., & Săplăcan, Z. (2020). How do loss aversion and technology acceptance affect life insurance demand?. Applied Economics Letters, 27(12), 977-981.
- Alt, M. A., Săplăcan, Z., & Berács, J. (2019). Managerial framework for bank advertising. International Journal of Bank Marketing, 37(7), 1547-1565.
- Alt, M. A., & Săplăcan, Z. (2019). Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary. European Journal of International Management, 13(4), 533-552.
Influencer & Green marketing
- Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current issues in Tourism, 25(5), 823-843.
- Pop, R. A., Săplăcan, Z., & Alt, M. A. (2020). Social media goes green—The impact of social media on green cosmetics purchase motivation and intention. Information, 11(9), 447.
- Săplăcan, Z., & Márton, B. (2019). Determinants of adopting a zero waste consumer lifestyle. Regional and Business Studies, 11(2), 25-39. |
Marketingul serviciilor financiare
Adoptarea noilor tehnologii de catre consumatori
Marketingul prin influenceri social media
Comportamentul consumatorilor fata de produsele ecologice
Competente de marketing si pozitii de marketing
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Lista publicatiilor
Lista proiectelor de cercetare
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