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CV 
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Conf.univ.dr.habil. Mónika Anetta ALT
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5858
Birou: 201
E-mail:
monika.alt 
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| Interes de cercetare predare |
Teaching interest: marketing research, marketing planning, sales, integrated marketing communication
Research Interest: digital marketing, advertising, retail innovation, consumer technology acceptance, sustainability |
| Publicatii (top 5) |
1.Alt Mónika-Anetta, Berezvai Zombor, Agárdi Irma, Sustainable Development Goal-related innovations and financial performance: Evidence from European grocery retailers, Corporate Social Responsibility and Environmental Management, ISSN: 1535-3958, eISSN: 1535-3966, DOI:10.1002/csr.70013, WOS:001505152600001
https://onlinelibrary.wiley.com/doi/full/10.1002/csr.70013
2.Agárdi Irma, Alt Mónika-Anetta, 2024, 2022, Do digital natives use mobile payment differently than digital immigrants? A comparative study between Generation X and Z?, Electronic Commerce Research, Vol. 24, pp. 1463–1490, ISSN 1389-5753, E-ISSN: 1572-9362 DOI: 10.1007/s10660-022-09537-9, WOS:000784962500001
3.Alt Mónika-Anetta, Agárdi Irma, 2023, NFC m-payment as a driver for customer loyalty toward retailers amongst Generation Z, International Journal of Retail & Distribution Management, Decembrie, Vol. 51 No. 3 pp. 347-365, ISSN:0959-0552, eISSN: 1758-6690, DOI: 10.1108/IJRDM-10-2021-0490, WOS:000894113300001
4. Alt Mónika-Anetta, Berezvai Zombor, Agárdi Irma, 2021, Harmony-oriented retail innovations and financial performance, European Journal of Innovation Management, Vol. 24, No. 4, pp. 1379-1399, ISSN: 1460-1060, E-ISSN 1758-7115, DOI: 10.1108/EJIM-04-2020-0145, WOS:000557517300001
5. Alt Mónika-Anetta, Săplăcan Zsuzsa, Berács József, 2019, Managerial framework for Bank Advertising, International Journal of Bank Marketing, Vol. 37, No.7, pp.1547-1565, ISSN: 0265-2323, DOI: 10.1108/IJBM-10-2018-0288, WOS: 000488530300003 |
Responsabil discipline la linia de studiu maghiară:
- Fundamentele serviciilor
- Cercetări de marketing,
- Cercetare de marketing online,
- Conducerea şi promovarea vânzărilor,
- Planificare de marketing,
- Marketing în comerţ,
- Comunicare integrată de marketing.
Membru în comisiile de finalizare a studiilor a specializărilor în limba maghiară
-Comisia Licenţă Marketing
-Comisia Disertaţie Masterat Marketing digital (în limba maghiară)
-Comisia Admitere Masterat Marketing digital (în limba maghiară)
- Coordonator lucrări de licenţă şi de disertaţie
- Coordonator lucrări la olimpiade Studenţeşti (ETDK)
Coordonator activităţi extracuriculare cu studenţii
-Membru fondator şi coordonator al cercului de studenţi Marketeam
http://www.marketeam.ro/tagok/mentoraink
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