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CV 
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Prof.univ.dr.habil. Dan Cristian DABIJA
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5887
Birou: 125
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| Interes de cercetare predare |
| Marketing, Consumer Behaviour, Retailing, Sustainability, Artificial Intelligence |
| Publicatii (top 5) |
Vătămănescu, E.M., Dinu, E., Gazzola, P., Dabija, D.C. 2025. Framing consumer empowerment in the digital economy: From networks and engagement towards sustainable purchasing. Business Ethics, the Environment & Responsibility, 34(4), pp.1011-1032. ISSN 2694-6416, eISSN 2694-6424. Wiley. https://doi.org/10.1111/beer.12691
Farte, G.I., Obada, D.R., Ghergut-Babii, A.N., Dabija, D.C. 2025. Building corporate immunity: how do companies increase their resilience to negative information in the environment of fake news? Journal of Research in Interactive Marketing https://doi.org/10.1108/JRIM-10-2024-0473
Stanca, L., Câmpian, V., Dabija, D.C. 2025. Adaptation and Resilience in Retail: Exploring Consumer Clusters in the New Normal. Journal of Retailing and Consumer Services, 82, 104112, https://doi.org/10.1016/j.jretconser.2024.104112
Dabija, D.C., Csorba, L., Semeniuc, C. 2024. Enhancing Romanian consumers' purchase intention of a new Kashkaval cheese with natural thyme flavor. Innovative Food Science & Emerging Technologies, 103776. https://doi.org/10.1016/j.ifset.2024.103776
Stanca, L., Dabija, D.C., Câmpian, V. 2023. Qualitative Analysis of Customer Behavior in the Retail Industry during the COVID-19 Pandemic: A wordcloud and sentiment analysis approach. Journal of Retailing and Consumer Services, 75, 103543. https://doi.org/10.1016/j.jretconser.2023.103543
Pop, R.A., Hledik, E., Dabija, D.C. 2023. Predicting consumers’ purchase intention trough fast fashion mobile apps: the mediating role of attitude and the moderating role of COVID-19. Technological Forecasting and Social Change, 186(Part A), 122111. ISSN 0040-1625. https://doi.org/10.1016/j.techfore.2022.122111
Pop, R., Săplăcan, Z., Dabija, D.C., Alt, A.M. 2022. The Impact of Social Media Influencers on Travel Decisions: the Role of Trust in Consumer Decision Journey. Current Issues in Tourism, 25(5), pp.823-843. https://doi.org/10.1080/13683500.2021.1895729
Vătămănescu, E.M., Dabija, D.C., Gazzola, P., Cegarra-Navarro, J.G., Buzzi, T. 2021. Before and after the outbreak of COVID-19: linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products. Journal of Cleaner Production, 321, 128945. https://doi.org/10.1016/j.jclepro.2021.128945
Pelău, C., Dabija, D.C., Ene, I. 2021. What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics on the acceptance of artificial intelligence in the service industry. Computers in Human Behaviour. 122, 106855. https://doi.org/10.1016/j.chb.2021.106855
Swoboda, B., Berg, B., Dabija, D.C. 2014. International Transfer and Perception of Retail Formats: A comparison Study in Germany and Romania. International Marketing Review, 31(2), pp.155-180, ISSN 0265-1335; http://dx.doi.org/10.1108/IMR-11-2012-0190
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1. Faculty of Economics and Business Administration (FSEGA)
a. German Line of Study: Business Administration (Bachelor/Undergraduate)
- Basics of Marketing: 2nd Semester
- Merchandising: 4th Semester (elective)
- International Marketing: 6th Semester
- Business Negotiations: 6th Semester (elective)
b. Romanian Line of Study: all study programs
- Retail Marketing: 5th Semester
- Retailing: 3rd Semester
c. German Line of Study: International Management (Master)
- Strategic Marketing: 1st Semester
d. Romanian Line of Study: Marketing Strategies and Policies (Master): International Marketing (3rd Semester)
Business, Tourism and Retail Management (Master): Policies and Strategies in domestic retail (1st Semester)
f. English Line of Study: International Business Management
- International Marketing: 1st Semester
g. Doctoral School: Design of marketing research instruments (1st Semester)
2. Faculty of Political Sciences, Communication and Public Administration: German Line of Study (Master):
- Marketing Elements: 1st Semester
3. Faculty of European Studies: German Line of Study (Master):
- International Marketing: 6th Semester (elective) |
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