Conf.univ.dr. Zsuzsa SĂPLĂCAN Strada Teodor Mihali, Nr. 58-60 Campus FSEGA 400591, Cluj-Napoca, Romania Tel: +40 264 418 652/3/4/5 Fax: +40 264 412 570 Int: 5858 Birou: 201 E-mail: zsuzsa.saplacan

Interes de cercetare predare

BSc - Bazele marketingului - Comportamentul consumatorului - Marketingul serviciilor - Marketing financiar-bancar - Statistică inferențială MSc - Comportamentul consumatorului și managementul experienței - Strategii și tactici de stabilire a prețurilor

Publicatii (top 5)

Financial Services Marketing - Alt, M. A., Săplăcan, Z., Benedek, B., & Nagy, B. Z. (2021). Digital touchpoints and multichannel segmentation approach in the life insurance industry. International journal of retail & distribution management, 49(5), 652-677. - Alt, M. A., Vizeli, I., & Săplăcan, Z. (2021). BANKING WITH A CHATBOT-A STUDY ON TECHNOLOGY ACCEPTANCE. Studia Universitatis Babes-Bolyai, Oeconomica, 66(1). - Nagy, B. Z., Alt, M. A., Benedek, B., & Săplăcan, Z. (2020). How do loss aversion and technology acceptance affect life insurance demand?. Applied Economics Letters, 27(12), 977-981. - Alt, M. A., Săplăcan, Z., & Berács, J. (2019). Managerial framework for bank advertising. International Journal of Bank Marketing, 37(7), 1547-1565. - Alt, M. A., & Săplăcan, Z. (2019). Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary. European Journal of International Management, 13(4), 533-552. Influencer & Green marketing - Pop, R. A., Săplăcan, Z., Dabija, D. C., & Alt, M. A. (2022). The impact of social media influencers on travel decisions: The role of trust in consumer decision journey. Current issues in Tourism, 25(5), 823-843. - Pop, R. A., Săplăcan, Z., & Alt, M. A. (2020). Social media goes green—The impact of social media on green cosmetics purchase motivation and intention. Information, 11(9), 447. - Săplăcan, Z., & Márton, B. (2019). Determinants of adopting a zero waste consumer lifestyle. Regional and Business Studies, 11(2), 25-39.

Activitate profesionala

Activitate didactica

Activitate de cercetare

Bazele marketingului (nivel licenta, anul 1) Comportamentul consumatorului (nivel licenta, anul 2) Marketingul serviciilor (nivel licenta, anul 3) Marketing financiar-bancar (nivel licenta, anul 3) Comportamentul consumatorului si managementul experientei (masterat, anul 1) Strategii si tactici de stabilire a preturilor (masterat, anul 2)