Competitive strategy, marketing planning, marketing performance measurement, organizational design and marketing capabilities, product innovation strategy, global and cross-cultural marketing strategy.

Consumer decision making and post-purchase behavior, digital consumer psychology, social and cultural influences, ethical consumption and sustainability, neuromarketing and behavioral economics.

Data analytics, AI in marketing, SEO, content marketing, influencer marketing, customer relationship management in the digital age, mobile marketing, omnichannel integration, IoT in marketing.

Destination branding, place marketing, digital tourism and traveler experience, sustainable and responsible tourism marketing, crisis management and resilience in tourism, niche tourism marketing.

Retail strategy and e-commerce integration, store design, merchandising, and in-store experience, pricing, promotions, and sales management in retail, retail logistics and supply chain marketing, retail technology.

Service quality and customer satisfaction, managing intangibility and perishability, internal marketing and employee role, service failure and recovery, co-creation and customer participation.