Prezentare
     Distinctii / Awards
     Departamente
     Cercetare
     Parteneri
     Alumni
     Sustenabilitate
     Oferta educationala
     Studenti
     Admitere
     Examen finalizare studii
     International
     Alegeri academice
 
 

Sandu Frunză, Publicitatea și administrația publică sub presiunea eticii, Lumen, 2015
vezi si alte aparitii editoriale

Facebook LinkedIn Twitter
Contact
Str. Teodor Mihali, Nr. 58-60 400591,
Cluj Napoca, Romania
Tel: +40 264-41.86.55
Fax: +40 264-41.25.70

   
Universitatea Babes-Bolyai | Noutati UBB | Info COVID-19
FSEGA Online | FSEGA SIS | FSEGA Alumni | Sustenabilitate
Contact | Harta Site | Viziteaza FSEGA

Vătămănescu, E.M., Dabija, D.C., Gazzola, P., Cegarro-Navarro, J.G. & Buzzi, T. (2021) Journal of Cleaner Production [Q1]

Autor: Ovidiu Ioan Moisescu

Publicat: 15 Septembrie 2021


Vătămănescu, E.M., Dabija, D.C., Gazzola, P., Cegarro-Navarro, J.G. & Buzzi, T. (2021) Before and after the outbreak of Covid-19: Linking fashion companies' corporate social responsibility approach to consumers’ demand for sustainable products. Journal of Cleaner Production, 321, 128945.

DOI: https://doi.org/10.1016/j.jclepro.2021.128945

✓ Publisher: Elsevier
✓ Categories: Environmental sciences; Engineering, environmental; Green & sustainable science & technology
✓ Article Influence Score (AIS): 1.289 (2020) / Q1 in Environmental sciences; Engineering, environmental; Q2 in Green & sustainable science & technology;

Abstract: The current exploratory endeavour sets out to scrutinize the relationships between the corporate social responsibility (CSR) approach of fashion companies, their strategic CSR communication, corporate reputation, and consumers' propensity towards buying sustainable products. The study elaborates on consumers' perspective on these variables, comparing two-time frameworks, before and after the outbreak of the COVID-19 pandemic. The empirical research was performed on 977 Millennials and Gen Zers, thus extending previous studies based on the generational theory. Emphasis was placed on the fashion sector as one of the industries most challenged by the pandemic, with Italy being one of the most affected European countries. Scrutiny relied on a questionnaire-based survey; data being processed via structural equation modelling (SEM) technique. The findings reveal that consumers attach great importance to the social and environmental sustainability practices applied by companies (i.e., circular economy issues, location of apparel production, organic production of raw materials, pollution generated during production, respect of workers’ rights and health, and use of recycled materials) and to the attributes of targeted products, even since the spread of the virus. The empirical evidence has substantive implications for scholars, professionals, and companies, urging that sustainability priorities are critical to favourable consumer behaviour, and implicitly to business survival.



inapoi la stiri   vezi evenimentele   home


       Copyright © 10.2013 FSEGA
       Web Developer  Dr. Daniel Mican   Graphic Design  Mihai-Vlad Guta