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Conf.univ.dr. Mihai Florin BĂCILĂ
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5868
Birou: 322
E-mail:
mihai_bacila@yahoo.com
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Domenii majore de interes:
• Marketing in invatamant superior
• Marketing online
• Marketingul organizatiilor nonprofit
• Customer Experience.
Lucrări ştiinţifice publicate în reviste de specialitate: 27
Lucrări ştiinţifice publicate în volumele unor conferinţe internaţionale: 17
Cărţi: 7
• Cărţi şi capitole în cărţi:
1. Băbuţ Raluca, Băcilă Mihai F., Drule Alexandra M., Moisescu Ovidiu I., Bazele marketingului, Risoprint, 2014 251p.
2. Băcilă Mihai F., Cercetări de marketing în instituţiile de învăţământ superior, Risoprint, Cluj-Napoca, 2013, (ISBN 978-973-53-0966-4) 189 p.
3. Pop Marius D., Băcilă Mihai F., Moisescu Ovidiu I., Ţîrca Alexandra M., Marketing educaţional - sistemul informaţional de marketing, Alma Mater, Cluj-Napoca, 2008, (ISBN 978-606-504-055-7, 441 p.), 441 p.
4. Băcilă Mihai F., Marketing Educational (pp. 373-386), în Álmos Vorzsák (coord.), Nicoleta D. Paina, Marius D. Pop, Marcel C. Pop, Voicu C. Nistor, Alexandru Nedelea, Radu Ilieş, Smaranda Cosma, Raluca Comiati, Szegö Iosif, Radu Cocean, Mihai Băcilă, Cristina Szabo, Ovidiu I. Moisescu, Juhász Monika Anetta, Marketingul serviciilor. Ediţia a II-a, Presa Universitară Clujeană, Cluj-Napoca, 2004 (ISBN 973-610-305-6) 434 p.
5. Băcilă Mihai F., Marketingul educaţional în instituţiile de învăţământ superior (pp. 444-475), în Álmos Vorzsák, Marcel C. Pop (coord.), Nicoleta Paina-Racolţa, Voicu C. Nistor, Alexandru Chiş, Alexandru Nedelea, Smaranda Cosma, Mihai Băcilă, Raluca Comiati, Radu Cocean, Ovidiu I. Moisescu, Monika Anetta Juhász, Ioana Abrudan, Cristian Dabija, Radu Ilieş, Marius Bene, Marketingul serviciilor. Ramuri şi domenii prestatoare, Alma Mater, Cluj-Napoca, 2006 (ISBN (10) 973-7898-50-8, (13) 978-973-7898-50-0), 540 p.
6. Băcilă Mihai F., Bene Marius D. Marketingul serviciilor de curierat rapid (pp. 279-295) în
Álmos Vorzsák, Marcel C. Pop (coord.), Nicoleta Paina-Racolţa, Voicu C. Nistor, Alexandru Chiş, Alexandru Nedelea, Smaranda Cosma, Mihai Băcilă, Raluca Comiati, Radu Cocean, Ovidiu I. Moisescu, Monika Anetta Juhász, Ioana Abrudan, Cristian Dabija, Radu Ilieş, Marius Bene, Marketingul serviciilor. Ramuri şi domenii prestatoare, Alma Mater, Cluj-Napoca, 2006 (ISBN (10) 973-7898-50-8, (13) 978-973-7898-50-0), 540 p.
7. Pop Marius D., Pop Marcel C., Pocol Adrian G., Băcilă Mihai F., Moisescu Ovidiu I., Marketing - studii de caz, Alma Mater, Cluj-Napoca, 2004, (ISBN 973-8397-68-5), 282 p.
8. Pop Marius D., Pocol Adrian G., Băcilă Mihai F., Moisescu Ovidiu I., Cercetări de marketing: teste, aplicaţii, studii de caz, Alma Mater, Cluj-Napoca, 2004, (ISBN 973-8397-93-6), 286 p.
• Articole/studii in extenso, publicate în reviste din fluxul ştiinţific internaţional principal
1. Băcilă Mihai F., Senior Year HighSchool Pupils' Segmentation based on the Benefits and Costs Considered in Decision Making Process of Educational Choices, Management & Marketing Bucuresti, Vol. 7, no. 3, 2012, (ISSN 182-0206), pp. 531-548.
2. Băcilă Mihai F., Rădulescu Adrian, Mărar Ioan L., Prepaid Telecom Customer Segmentation Using the K-mean Algoritm, Analele Universitatii din Oradea, XXI, no. 1, 2012, (ISSN 1222-569X- printed format, ISSN 1582-5450 - electronic format), pp. 1112-1118.
3. Drule Alexandra M., Chis Alexandru, Băcilă Mihai Florin, Ciornea Raluca, A New Perspective of Non-Religious Motivations of Visitors to Sacred Sites: Evidence From Romania, Procedia - Social and Behavioral Sciences, 2012, (ISSN 1877-0428), P.431-436
4. Ciornea Raluca, Pop Marius D., Băcilă Mihai .F, Drule Alexandra M., How Far Would You Go for Luxury? An Exploratory Study among Romanian Female Students that Consume Luxury, Analele Universitatii din Oradea, XXI, no. 1, 2012, (ISSN 1222-569X- printed format, ISSN 1582-5450 - electronic format), pp. 1127-1133.
5. Ciornea Raluca, Pop Marius D., Băcilă Mihai F., Segmenting Luxury Market based on the Type of the Luxury Consumed. Empirical Study on young female luxury consumers, International Journal of Economic Practices and Theories, Vol. 2, No. 3, 2012, (e-ISSN 2247-7225) pp. 143-152.
6. Ciornea Raluca, Băcilă Mihai Florin, Pop Marius-Dorel, Drule Alexandra Maria, Was luxury little researched?An exploratorion of studies and research trends in the area of marketing of luxury goods, before 2005, Management & Marketing Craiova, Vol. X, no.2, 2012, (ISSN 1841-2416), P.325-340.
7. Băcilă Mihai F., Drule Alexandra M., Ciornea Raluca, Chiş Alexandru, Study Regarding Students' Satisfaction with Instructional Process as a Dimension of Academic Performance of Institutions of Higher Education, Analele Universitatii din Oradea, XX, no 1, 2011, (ISSN 1222-569X- printed format, ISSN 1582-5450 - electronic format) pp. 716-722.
8. Drule Alexandra M., Băcilă Mihai F., Ciornea Raluca, Study Regarding Comunication and Distribution Activities within Romanian Monasteries, Analele Universitai din Oradea, XIX, no. 1, 2010, (ISSN 1222-569X- printed format, ISSN 1582-5450 - electronic format), pp. 785-791.
9. Stănciulescu Gabriela C., Drule Alexandra M, Chiş Alexandru, Băcilă Mihai F., Managing the visitor experience of Romanian religious sites: monasteries abbots' perceptions, Management&Marketing Craiova, Vol. 8, No. 1, 2010, (ISSN 1841-2416 ), pp. 5-16.
10. Băcilă Mihai F., Moisescu Ovidiu I., Ţîrca Alexandra M., A Study Regarding the Influence of Business Size on the Availability of Business Organizations to Develop Alliances with Higher Education Institutions, Transformations in Business & Economics, Vol. 8, Nr. 3, Supplement A, 2009, (ISSN 1648-4460), p.160-177, ISI, SRI=0.12608.
11. Băcilă Mihai F., Pop Marius D., Ţîrca Alexandra M., Marketing Research Regarding Faculty-Choise Criteria and Information Sources Utilized, Analele Universitaţii din Oradea,Vol. XVIII, No 4., 2009, (ISSN 1222-569X- printed format, ISSN 1582-5450 - electronic format), pp. 555-559.
12. Ţîrca Alexandra M., Chis Alexandru, Băcilă Mihai F., Pop Marius D., The Perceptions of the Religious Tourism Concept and its Implications in Romanian Monasteries, International Journal of Business Research, Vol. 9, Nr. 7, 2008, (ISSN 1555-1296), p.97-103.
13. Ţîrca Alexandra M., Pop Marius D., Băcilă Mihai F., Gordan Camelia, Studiu privind comportamentul şi atitudinile studenţilor Facultătii de ştiinţe economice şi gestiunea afacerilor - specializările Marketing şi Economia Comerţului, Turismului şi Serviciilor - faţă de experienţa educaţională, Revista de studii şi cercetări economice „Virgil Madgearu”, nr. 2, 2009, (ISSN 1844-3699 ), 128-143.
14. Băcilă Mihai F., 12th Grade Students' Behaviour in the Decision Making Process of Educational Choices, Management&Marketing Bucuresti, Vol. 4, no. 4, 2008, (ISSN 1842-0206) pp. 81-92.
15. Băcilă Mihai F., Pop Marius D., Moisescu Ovidiu I., Ţîrca Alexandra M., Consideraţii privind planificarea strategică de marketing în domeniul educaţional, Revista de studii şi cercetări economice „Virgil Madgearu”, Volum inaugural, 2008, (ISSN 1844-3699 ), p.327-332.
16. Pop Marius D., Băcilă Mihai F., Moisescu Ovidiu I., Ţîrca Alexandra M., Comunicarea integrată de marketing - definire, trăsături, obiective, etape de dezvoltare, Revista de studii şi cercetări economice „Virgil Madgearu”, Volum inaugural, 2008, (ISSN 1844-3699 ), p.349-355.
17. Moisescu Ovidiu I., Pop Marius D., Băcilă Mihai F., Ţîrca Alexandra M., Notorietatea si asocierile mărcii - componente fundamentale ale capitalului mărcii, Revista de studii şi cercetări economice „Virgil Madgearu”, (ISSN 1844-3699 ), Vol. 1, Nr. 2, 2008, p.114-123.
18. Ţîrca Alexandra M., Pop Marius D., Băcilă Mihai F., Moisescu Ovidiu I., Aspecte privind particularităţile marketingului în industria farmaceutică, Revista de studii şi cercetări economice „Virgil Madgearu”, Vol. 1, Nr. 1, 2008, (ISSN 1844-3699 ), p.66-74.
19. Pop Marius D., Băcilă Mihai F., Moisescu Ovidiu I., Ţîrca Alexandra M., The Impact of Educational Experience on Students' Satisfaction in the Romanian Higher Education System, International Journal of Business Research, Vol. 8, Nr. 3, 2008, (ISSN 1555-1296), p.188-194.
20. Ţîrca Alexandra M., Pop Marius D., Băcilă Mihai F., Moisescu Ovidiu I., Customer Centric Marketing and Customer Relationship Management: A Strategic framework of Analysis For Tourism Industry, Special issue of Review of Management and Economical Engeneering, Vol. 6., No. 6, 2008, (ISSN 1583-624X) p.246-250.
• Publicaţii in extenso apărute în lucrări ale principalelor conferinţe internaţionale de specialitate
1. Băcilă Mihai F., Rădulescu Adrian, Mărar Ioan L., Customer segmentation based on the value of consumption patterns in telecommunications:, The Procedings of the International Conference "Marketing from Information to Decision", 6th Edition, Risoprint, Editor: Ioan Plaias, Raluca Ciornea, 2013, (ISSN 2067-0338), p. 36-50.
2. Băcilă Mihai F., Rădulescu Adrian, Mărar Ioan L., RFM based Segmentation: An Analysis of a Telecom Company's Customers, The Procedings of the International Conference "Marketing from Information to Decision", 5th Edition, Risoprint, Editor: Ioan Plaias, Dabija Cristian-Dan, 2012, (ISSN 2067-0338), p. 52-63.
3. Băcilă Mihai F., Rădulescu Adrian, Mărar Ioan L., Consumtion-based Segmentation: An Analysis of a Telecom Company's Customers, The Procedings of the International Conference "Marketing from Information to Decision", 4th Edition, Risoprint, Editor: Ioan Plaias, Raluca Ciornea, 2011, (ISSN 2067-0338), p. 48-58.
4. Ciornea Raluca, Pop Marius D., Băcilă Mihai F., Drule Alexandra M., Measuring luxury value perception: additions to the model of Wiedmann et al.(2007), The Procedings of the International Conference "Marketing from Information to Decision", 4th Edition, Risoprint, Editor: Ioan Plaias, Raluca Ciornea, 2011, (ISSN 2067-0338), P. 94-109.
5. Ciornea Raluca, Pop Marius D., Băcilă Mihai F., Drule Alexandra M., Status seeking in luxury consumer behavior, Proceedings of the 6th International Conference on Business Excelence, Ed Universitatii Transilvania din Brasov, Editor: Constantin Bratianu, Gabriel Bratucu, Dorin Lixandroiu, Nicolae Al. Pop, Sebastian Vaduva, 2011, (ISBN 978-973-1747-23-1), p. 115-118.
6. Ciornea Raluca, Băcilă Mihai F., Pop Marius D., Drule Alexandra M., Value-Added services offered in luxury restaurants and their implication for customer satisfaction, Marketing-From Information To Decision, 3rd Edition, Risoprint, Editor: Ciornea Raluca, Plaias Ioan, 2010, (ISBN 978-973-1747-23-1), p. 63-75.
7. Băcilă Mihai F., Pop Marius D., Ciornea Raluca, Drule Alexandra M., The importance of behavioural drivers in higly complex decisions - choosing higher education programs, conferinta ISI, International Conference on Business Excellence, INFOMARKET Publishing House, Editor: Constantin Bratianu, Dorin Lixandroiu Nicolae Al. Pop, 2010, (ISBN 978-973-1747-23-1) p. 30-33.
8. Drule Alexandra M., Băcilă Mihai F., The necessity of gaining deep insight into visitor behavior in the case of religious sites- a priors’ view, conferinta ISI, International Conference on Business Excellence, INFOMARKET Publishing House, Editor: Constantin Bratianu, Dorin Lixandroiu Nicolae Al. Pop, 2009, (ISBN 978-973-1747-23-1), p. 151-154.
9. Chiş Alexandru, Lacurezeanu Ramona, Nistor Răzvan L., Băcilă Mihai F., The role of universities in cluster development, BBU case, 28th Conference on Innovation and Entrepreneurship, The Power of Networking, Univerzitetna knjiznica Maribor, Editor: IRP Institute for Entrepreneurship Research, 2008, (ISBN 973-7888-49-8) P. 63-77
10. Pop Marius D., Moisescu Ovidiu I., Băcilă Mihai F., Ţîrca Alexandra M., Managing the Change of Marketing Information Systems in Higher Education Institutions, The Proceedings of the International Conference „Marketing – from information to decision. 1st Edition”, Alma Mater, Cluj-Napoca, 2008, (ISBN 978-973-1747-23-1), p.9-34.
11. Băcilă Mihai F., Marketing Research To Determine Companies’ Needs And Cooperation Opportunities With Fsega, The Proceedings of the International Conference "Competitiveness And European Integration", Alma Mater, Editor: Ioan PLAIAS, Raluca COMIATI, 2007, (ISBN 978-606-504-0090), p. 19-28.
12. Băcilă Mihai F., Moisescu Ovidiu I. , Considerations Regarding Marketing in Institutions of Higher Education, The Proceedings of the International Conference „The 5th Congress of the Public and Non Lucrative Marketing International Association”, Risoprint, Cluj-Napoca, 2006 (ISBN 978-973-751-241-3), p.371-381.
13. Moisescu Ovidiu I., Băcilă Mihai F., Aspects Regarding Branding in the Non-profit Sector, The Proceedings of the International Conference „The 5th Congress of the Public and Non Lucrative Marketing International Association”, Risoprint, Cluj-Napoca, 2006 (ISBN 978-973-751-241-3, p.228-236)
14. Băcilă Mihai F., Marketing Research in Institutions of Higher Education, The Proceedings of the International Conference "The Impact of European Integration on the National Economy", Risoprint, Editor: Dabija Cristian, 2005, (ISBN 973-751-083-6), p. 35-42.
15. Băcilă Mihai F., Marketing in Institutions of Higher Education – Emerging Trends, The Proceedings of the International Conference "The Impact of European Integration on the National Economy", Risoprint, Editor: Dabija Cristian, 2005, (ISBN 973-751-083-6), p. 28-35.
16. Băcilă Mihai F., Aspecte legate de etica în cercetarile de marketing, Volumul Simpozionului internaţional „Specializare, Dezvoltare, Integrare”, 2003, (973-86547-4-2), P. 203-211.
• Alte lucrări şi contribuţii ştiinţifice
Reviste cotate CNCSIS B+
1. Băcilă Mihai F., Gica Oana A., An Overview Of The Causes, Factors And Advantages Of Strategic Alliances Between Companies And Universities. The Case Of Romania, Studia Universitatis Babes Bolyai. Oeconomica, Vol, LI, no. 2, 2006, (ISSN 1220-0506) p.53 - 67.
2. Băcilă Mihai F., Pop Nicolae A., Pop Liviu, Client's Satisfaction Research Premise of Customer Relationship Management, Studia Universitatis Babes Bolyai. Oeconomica, 2, Ediţie supliment, (ISSN 1220-0506), 2006, p.484 - 494.
3. Băcilă Mihai F., Pop Marius D., Strategies to Create and Launch New Products within the Romanian Small and Medium Enterprises, Studia Universitatis Babes Bolyai. Oeconomica, 2, Ediţie supliment, 2006, (ISSN 1220-0506), p.568 - 576.
4. Băcilă Mihai F., Analysis of the Institutions of Higher Education Macroenvironment, Studia Universitatis Babes Bolyai. Oeconomica, XL, Nr. 1, 2005, (ISSN 1220-0506), p.173 - 179.
5. Băcilă Mihai F., Critica modelelor de sisteme informationale de marketing existente, Studia Universitatis Babes Bolyai. Oeconomica, XLIX, Nr. 1, 2004, (ISSN 1220-0506), p.197 - 205.
6. Băcilă Mihai F., Conceptul si componentele sistemului informational de marketing, Studia Universitatis Babes Bolyai. Oeconomica, XLVIII, Nr. 2, 2003, (ISSN 1220-0506), p.179 - 185.
7. Băcilă Mihai F., Impactul negativ al reclamelor asupra consumatorilor, Studia Universitatis Babes Bolyai. Oeconomica, XLVIII, Nr. 1, 2003, p.2001 - 2005.
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