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Prof.univ.dr.habil. Dan Cristian DABIJA
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5887
Birou: 125
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Marketing, Retailing, Retail Marketing, Sustainable retail Marketing, Cross-Generational Marketing, International retail marketing
Hirsch Index:
- Web of Science 27 https://publons.com/researcher/479036/dan-cristian-dabija/
- Scopus 30 https://www.scopus.com/authid/detail.uri?authorId=33567775800
- Google Scholar 39 https://scholar.google.ro/citations?user=MqzkKtoAAAAJ&hl=ro |
Lista publicatiilor
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Articole |
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Konhäusner, P., Cabrera, M., Dabija, D.C.,
Monetary Incentivization of Crowds by Platforms,
Inftars – Informacios Tarsadalom, Vol. 21, No. 2, pp. 97-118, 2021
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Konhäusner, P., Thielmann, M., Câmpian, V., Dabija, D.C.,
Crowdfunding for Independent Print Media: E-Commerce, Marketing, and Business Development,
Sustainability, Vol. 13, No. 23, 2021 - in curs de publicare
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Vătămănescu, E.M., Dabija, D.C., Gazzola, P., Cegarra-Navarro, J.G., Buzzi, T.,
Before and after the outbreak of Covid-19: linking fashion companies’ corporate social responsibility approach to consumers’ demand for sustainable products,
Journal of Cleaner Production, Vol. 321, No. 128945, https://doi.org/10.1016/j.jclepro.2021.128945, 2021
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Nemteanu, S.M., Dabija, D.C., Stanca, L.,
The Influence of Teleworking on Performance and Employee‘s Counterproductive Behaviour,
Amfiteatru Economic, Vol. 23, No. 58, pp.601-619. http://dx.doi.org/10.24818/EA/2021/58/601, 2021
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Nemțeanu, M.S., Dinu, V., Dabija, D.C.,
Job Insecurity, job instability and job Satisfaction in the Context of COVID 19 Pandemic.,
Journal of Competitiveness, Vol. 13, No. 2, pp.65-82. https://doi.org/10.7441/joc.2021.02.04, 2021
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Pelău, C., Dabija, D.C., Ene, I.,
What makes an AI device human-like? The role of interaction quality, empathy and perceived psychological anthropomorphic characteristics on the acceptance of artificial intelligence in the service industry,
Computers in Human Behaviour, Vol. 122, No. 106855, https://doi.org/10.1016/j.chb.2021.106855. , 2021
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Stanca, L., Dabija, D.C., Voj, E. ,
Community of Practice: Converting IT Graduate Students into Specialists via Professional Knowledge Sharing.,
Kybernetes, Vol. Early cite, https://doi.org/10.1108/K-10-2020-0711, 2021
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Barbu, C.M., Florea, D.L., Dabija, D.C., Barbu, M.C.R. ,
Customer experience in fintech,
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, No. 5, pp.1415-1433. https://doi.org/10.3390/jtaer16050080., 2021
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Pocol, C.B., Marinescu, V., Dabija, D.C., Amuza, A. ,
Clustering Generation Z university students based on daily fruit and vegetable consumption: empirical research in an emerging market,
British Food Journal, Vol. 123, No. 8, pp.2705-2727. https://doi.org/10.1108/BFJ-10-2020-0900, 2021
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Nemțeanu, M.S., Dabija, D.C.,
The influence of internal marketing and job satisfaction on task performance and counterproductive work behaviour in an Emergent Market during the COVID-19 pandemic,
International Journal of Environmental Research and Public Health, Vol. 18, No. 7, 3670; https://doi.org/10.3390/ijerph18073670, 2021
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Pop, R., Săplăcan, Z., Dabija, D.C., Alt, A.M.,
The Impact of Social Media Influencers on Travel Decisions: the Role of Trust in Consumer Decision Journey,
Current Issues in Tourism, Vol. Early cite, https://doi.org/10.1080/13683500.2021.1895729, 2021
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Postelnicu Cătălin, Dabija Dan-Cristian,
Challenges and Development Prospects for Tourism in Romania,
Ecoforum, Vol. 5, No. 1, 2016
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Dabija Dan-Cristian,
Sustainable Business Marketing,
Amfiteatru Economic, Vol. 17, No. 40, pp.851-853, 2015
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Postelnicu Cătălin, Dinu Vasile, Dabija Dan-Cristian,
Economic Deglobalization – from Hypothesis to Reality,
Ekonomie a Management (E&M) / Economics and Management, Vol. 18, No. 2, pp.4-14, 2015
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Abrudan Ioana Nicoleta, Ioan Plăiaş, Dabija Dan-Cristian,
The Relationship among Image, Satisfaction and Loyalty – Innovative Factor of Competitiveness for Shopping Centers,
Amfiteatru Economic, Vol. 17, No. 39, pp.536-552, 2015
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Retailing in Romania: From Statist to Nearly Capitalist,
European Retail Research, Vol. 27, No. 2, pp.55-92, 2015
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Dabija Dan-Cristian, Postelnicu Cătălin,
McDonald’s – Between Internationalization and Regionalization of Restaurant’s Value,
Review of Management and Econonomic Engineering, Vol. 14, No. 1 (55), pp.205-219, 2015
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Crisan-Mitra Catalina, Dabija Dan-Cristian, Dinu Vasile,
Social Entrepreneurship in Romania: Significance and Models,
Montenegrin Journal of Economics, Vol. 11, No. 2, pp.65-77, 2015
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Dabija Dan-Cristian, Dinu Vasile, Abrudan Ioana Nicoleta, Postelnicu Cătălin,
The Impact of the Marketing Mix and Sustainability on Shaping Consumer Preferences towards Non-Food Stores,
Transformations in Business & Economics, Vol. 13, No. 3 (33), pp.36-53, 2014
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Dragoş Cristian Mihai, Dinu Vasile, Pop Ciprian-Marcel, Dabija Dan-Cristian,
Scientometric approach of productivity in scholarly economics and business,
Economic Research-Ekonomska Istraživanja, Vol. 27, No. 1, pp.496-507, 2014
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Dabija Dan-Cristian, Postelnicu Cătălin, Pop Nicolae Alexandru,
Methodology for Assesing the Degree of Internationalization of Business Academic Study Programmes,
Amfiteatru Economic, Vol. 16, No. 37, pp.726-745, 2014
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Dabija Dan-Cristian, Dinu Vasile, Tăchiciu Laurenţiu, Pop Ciprian-Marcel,
Romanian consumers’ behaviour towards counterfeit products,
Transformations in Business & Economics, Vol. 13, No. 2 (32), pp.124-143, 2014
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Swoboda Bernhard, Berg Bettina, Dabija Dan-Cristian,
International Transfer and Perception of Retail Formats: A comparison Study in Germany and Romania,
International Marketing Review, Vol. 31, No. 2, pp.155-180, 2014
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Dabija Dan-Cristian, Pop Nicolae Al., Szentesi Silviu,
A Customer-Oriented Perspective on Retail Brand Equity in the Fashion Industry,
Industria Textilă, Vol. 65, No. 1, pp.37-46, 2014
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Pop Nicolae Al., Dabija Dan-Cristian, Iorga Ana,
Ethical responsibility of the neuromarketing companies in capitalizing on market research – An exploratory approach at the global level,
Amfiteatru Economic, Vol. 16, No. 35, pp.26-40, 2014
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Pop Nicolae Al., Dabija Dan-Cristian,
Fostering Loyalty through Social Responsibility Actions in Romanian Retail,
Romanian Journal of Marketing, Vol. 9, No. 4, pp.11-32, 2014
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Dabija Dan-Cristian, Băbuţ Raluca, Pop Ciprian-Marcel,
A Customer Oriented approach on satisfaction with public service providers. Empirical findings from a market undergoing liberalization,
Transylvanian Review of Administrative Sciences, Vol. Special Issue, pp.26-49, 2013
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Dabija Dan-Cristian, Pop Ciprian-Marcel,
Green marketing – Factor of Competitiveness in Retailing,
Environmental Engineering and Management Journal, Vol. 12, No. 2, pp.393-400, 2013
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Pop Nicolae Al., Pop Ciprian-Marcel, Dabija Dan-Cristian,
Perception of Romanian Tourists Regarding Supplemental Services of Accommodation Facilities in Romania,
International Journal of Management Cases, Vol. 15, No. 2, pp.112-124, 2013
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Băbuţ Raluca, Dabija Dan-Cristian,
Can Attitude to Advertisment Influence Brand Attitude and Purchase Intention? Empirical Findings from the Romanian Banking System,
Marketing From Information to Decision, Vol. 5, pp.43-51, 2012
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Empirical Research on Complementary Services in Romanian Grocery Retailing,
Revista Economică (Journal of Economic-Financial Theory and Practice), Vol. Supplement 3, pp.122-128, 2012
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Mişcoiu Sergiu, Bordean Ovidiu, Dabija Dan-Cristian, Lateş Bianca, Brătean Diana,
Ce este masteratul internațional? Definiţii. Asigurarea calităţii. O abordare introductivă și comparativă,
Quality Assurance Review for Higher Education, Vol. 4, No. 2, pp.5-27, 2012
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Dabija Dan-Cristian, Băbuţ Raluca,
Empirical Research on the Impact of Location and Service on the Retail Brand Image,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 19, No. 5, pp.2031-2037, 2012
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Pop Ciprian-Marcel, Dabija Dan-Cristian,
Romanian Customer based Empirical Research on Ambiance in Retailing,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 19, No. 5, pp.2152-2158, 2012
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Plăiaş Ioan, Pop Ciprian-Marcel, Băbuţ Raluca, Dabija Dan-Cristian,
Employers‘ Perception of Competences acquired through Academic Marketing Training,
Amfiteatru Economic, Vol. 13, No. 30, pp.448-463, 2011
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Dabija Dan-Cristian,
Producers versus Retail Brand Strategies – Positiong Vectors in Consumers‘ Minds,
Management & Marketing, Vol. 4, No. 3, pp.407-420, 2011
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Dabija Dan-Cristian,
Internationalization of the Greek Group Alumil Milonas SA,
Review of Management and Econonomic Engineering, Vol. 10, No. 3 (41), pp.215-222, 2011
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Dabija Dan-Cristian,
Aspects regarding the marketing environment of retailers,
The Young Economists Journal / Revista Tinerilor Economişti, Vol. 9, No. 16, pp.63–74, 2011
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Dabija Dan-Cristian,
The impact of assortment on satisfaction, trust and loyalty in retailing,
Marketing From Information to Decision, Vol. 4, pp.110-118, 2011
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Pop Nicolae Al., Pop Ciprian-Marcel, Dabija Dan-Cristian,
Standardization – a solution to product counterfeiting in international markets,
Marketing From Information to Decision, Vol. 4, pp.368-379, 2011
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Dabija Dan-Cristian, Pop Ciprian-Marcel, Bodog Simona,
Study on the impact of the personnel policy in retailing,
Journal of Electrical and Electronics Engineering (JEEE), Vol. 4, No. 2, pp.25-29, 2011
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Study on Retail Brand Awareness in Retail,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 18, No. 4, pp.742-748, 2011
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Dabija Dan-Cristian,
Empirical Research on Brand Awareness in Grocery Retailing,
Virgil Madgearu Review of Economic Studies and Research, Vol. 4, No. 2, pp.21-36, 2011
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Plăiaş Ioan, Pop Ciprian-Marcel, Dabija Dan-Cristian, Băbuţ Raluca,
Competences Acquired by Graduates through Marketing Higher Education – Findings from the Employers’ Perspective,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 18, No. 4, pp.762-769, 2011
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Swoboda Bernhard, Pop Nicolae Al., Dabija Dan-Cristian,
Vertical Alliances between Retail and Manufacturer Companies in the Fashion Industry,
Amfiteatru Economic, Vol. 12, No. 28, pp.634–649, 2010
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Pop Nicolae Al., Dabija Dan-Cristian,
Handelsmarketing,
Amfiteatru Economic, Vol. 11, No. 27, pp.211–216, 2010
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Pop Nicolae Al., Văduva Sebastian A., Dabija Dan-Cristian, Fotea Ioan Ş.,
Consumers perception of Corporate Social Responsibility: Empirical Study In Romanian Retail,
International Journal of Social Ecology and Sustainable Development, Vol. 1, No. 4, pp.1-9, 2010
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Romanian Consumers’ Attitudes towards Counterfeits – An Empirical Study,
Marketing From Information to Decision, Vol. 3, pp.109-123, 2010
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Dabija Dan-Cristian, Pop Ciprian-Marcel, Abrudan Ioana Nicoleta, Todt Horst,
Peculiarities of marketing mix in the field of certification services,
Revista de Studii şi Cercetări Economice – Virgil Madgearu, Vol. 3, No. 1, pp.30-49, 2010
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Pop Ciprian-Marcel, Scridon Andrei, Dabija Dan-Cristian,
An evaluation of consumer’s preferences in the Cluj-Napoca Retail Market based on a multinominal logit model,
Management & Marketing Craiova, Vol. 7, No. 1, pp.69-74, 2009
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta, Alt Monika Anetta,
Retail marketing instruments – An analytic approach,
The Young Economists Journal / Revista Tinerilor Economişti, Vol. 6, No. 13a, pp.85–96, 2009
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Pop Ciprian-Marcel, Dabija Dan-Cristian, Covaşa Ionică, Ioan Pop,
Brand arhitecture – A Classification System of Branding Strategies,
Review of Management and Econonomic Engineering, Vol. 8, No. 4, pp.165-178, 2009
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Abrudan Ioana Nicoleta, Dabija Dan-Cristian,
The life cycle of shopping centers and possible revitalization strategies,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 16, No. 4, pp.536-541, 2009
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Pop Ciprian-Marcel, Scridon Andrei, Dabija Dan-Cristian, Todt Horst,
Methods of evaluating and auditing events,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 16, No. 4, pp.798-803, 2009
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Pop Nicolae Al., Dabija Dan-Cristian,
Strategii de profilare a comercianţilor cu amănuntul / Differentiation strategies of retailers,
Romanian Journal of Marketing, Vol. 4, No. 1, pp.30-59, 2009
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Swoboda Bernhard, Berg Bettina, Pop Nicolae Al., Dabija Dan-Cristian,
Store Image of Grocery Retail Formats in Romania: Relevance of Retailer Attributes,
European Retail Research, Vol. 23, No. 1, pp.101-124, 2009
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Swoboda Bernhard, Jager Martin, Dabija Dan-Cristian,
Erfolgreiche Pfade der dynamischen Internationalisierung von KMU,
Marketing Review St. Gallen – Die neue Thexis (Elveţia), Vol. 3, pp.10-15, 2009
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Déjà-Vu Pension-Hotel – Impact of Communication Techniques on the Unit’s Development,
Review of Management and Economical Engineering, Vol. 8, No. 2 (32), pp.227-238, 2009
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Todt Horst, Dabija Dan-Cristian,
The Role of Monument Protection for Tourism,
Amfiteatru Economic, Vol. 9, No. Special Issue 2, pp.292-297, 2008
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Dabija Dan-Cristian, Pop Ciprian-Marcel,
Awareness – Indicator for measuring the equity of a retail brand,
Journal of International Business and Economics (JIBE), Vol. 8, No. 2, pp.54-61, 2008
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Pop Ciprian-Marcel, Plăiaş Ioan, Dabija Dan-Cristian,
Awareness Assessment and its Implications on Competition Practice of Retailers,
Review of Management and Economical Engineering, Vol. 7, No. 5, pp.165-169, 2008
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Dabija Dan-Cristian,
Empirical Insights into the perception of customer cards as a new customer loyalty instrument in Romania Retail Firms,
Review of Management and Economical Engineering, Vol. 7, No. 6, pp.241-245, 2008
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Dabija Dan-Cristian, Pop Nicolae Al.,
Typological aspects of retailers before the background of market concentration,
Management & Marketing, Vol. 3, No. 5 (9), pp.43-60, 2008
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Mogoșa – Resort and Touristic Chalet,
Review of Management and Economical Engineering, Vol. 7, No. 1 (25), pp.213–222, 2008
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Positioning strategies of retailers,
The Young Economists Journal / Revista Tinerilor Economişti, Vol. 6, No. 10, pp.82–90, 2008
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Todt Horst, Dabija Dan-Cristian,
Competition of brands by positioning,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 17, No. 4, pp.1244-1249, 2008
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Pop Nicolae Al., Dabija Dan-Cristian,
Tendencies of Internationalization in Retailing,
Analele Universităţii Oradea – Ştiinţe Economice, Vol. 17, No. 4, pp.1099-1105, 2008
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Plăiaş Ioan, Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Study regarding some determinant characteristics of the offer in retail units by outlining consumer's preferences,
International Journal of Business Research, Vol. 1, pp.190-215, 2008
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
The Elite Hotel Oradea,
Review of Management and Economical Engineering, Vol. 7, No. 2 (27), pp.219-228, 2008
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Pop Ciprian-Marcel, Dabija Dan-Cristian, Abrudan Ioana Nicoleta,
Considerations on certification services marketing with exemplification in the organic certifications field,
Review of Management and Economical Engineering, Vol. 7, No. 3 (28), pp.11-26, 2008
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Carti |
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Dabija Dan-Cristian,
Cercetări de marketing aplicate în comerţul de retail românesc, Editura Editura ASE, Bucureşti, București, 164 pagini, 2013
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Pop Nicolae Al., Dabija Dan-Cristian, Dumitru Ionel, Pelău Corina, Petrescu Eva Cristina,
Marketing internaţional – teorie şi practică, Editura Uranus Bucureşti, București, 500 pagini, 2011
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Dabija Dan-Cristian,
Marketingul întreprinderii de comerţ, Editura Risoprint, Cluj-Napoca, 282 pagini, 2010
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Pop Ciprian-Marcel, Dabija Dan-Cristian,
Târgurile şi expoziţiile – instrumente moderne de marketing, Editura Risoprint, Cluj-Napoca, 219 pagini, 2009
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Capitole in carti |
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Swoboda Bernhard, Berg Bettina, Schramm-Klein Hanna, Pop Nicolae Al., Dabija Dan-Cristian,
Does the Impact of Retailer Attributes on Store Image vary between Retail Formats? Insights from the Romanian Grocery Retail Market, in Colin L. Campbell (eds.) Marketing in Transition: Scarcity, Globalism & Sustainability, Proceedings of the 2009 World Marketing Congress, Editura Springer International Publishing, New York, p.328, 2015
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Postelnicu Cătălin, Dabija Dan-Cristian,
Transfer and Diffusion of New Technologies within the Supply Chain of multinational companies with operations in to Developing Economies – A Contemporary Approach, in Sebastian Văduva, Thomas Andrew R. (eds.) Geopolitics, Development, and National Security - Romania and Moldova at the Crossroads, Editura Springer Publishing House, New York, pp.53-66, 2015
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Băbuţ Raluca, Pop Ciprian-Marcel, Dabija Dan-Cristian,
The Impact of Advertising Messages on the Romanian Consumers' Attention, in Balaban Delia, Hosu Ioan, Mucundorfeanu Meda (eds.) PR Trend, New Media: Challenges and Perspectives, Editura Mittweida Hochschulverlag, Mittweida , pp.165-181 , 2013
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Pop Nicolae Al., Dabija Dan-Cristian,
Development of a proper mentality towards organic food in Romania, in Thomas Andrew, Pop Nicolae Al., Brătianu Constantin (eds.) The Changing Business Landscape of Romania: Lessons for and from Tansition Economies, Editura Springer Publishing House, New York, pp.45-60, 2012
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Dabija Dan-Cristian, Pop Ciprian-Marcel,
Clustering the Hospitality Market. Evidences from Romania, in Achim M.I., Dragolea L., Grabara J.K. (eds.) Tourism Management, Editura Polish Association of Information Society, Czestochowa, pp.63-69, 2012
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Dabija Dan-Cristian, Alt Monika Anetta,
The economic crisis, an opportunity for retailers in Romania, in Beáta Farkas, Júlia Mező (eds.) Crisis Aftermath: Economic Policy changes in the EU and its Member States, Conference Proceedings, International Conference, Editura University of Szeged, Szeged, pp.337-355, 2012
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Dabija Dan-Cristian, Abrudan Ioana Nicoleta, Pop Ciprian-Marcel,
Studiu comparativ pe tipuri de localităţi privind percepţia consumatorilor români faţă de plagiate (produse contrafăcute), in Bologa I.M., Graef Rudolf, Lumperdean Ioan (eds.) Relaţia urban-rural. Ipostaze ale tradiţiei şi modernizării, Editura Presa Universitară Clujeană, Cluj-Napoca, pp.545-568, 2010
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Swoboda Bernhard, Berg Bettina, Pop Nicolae Al., Dabija Dan-Cristian,
Wahrnehmung der Händler aus Kundensicht in Rumänien, in Schröder H., Olbrich R., Kenning P., Evanschitzky H. (eds.) Distribution und Handel in Theorie und Praxis, Festschrift für Prof. Dr. Diether Ahlert, Editura Gabler-Springer, Wiesbaden, pp.469 – 496, 2009
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Dabija Dan-Cristian,
Duality of brand functions – consumer’s perspective versus firm’s perspective, in Matiş Dumitru (eds.) Studii și cercetări economice, Institutul de Economie Europeană, Editura Alma Mater, Cluj-Napoca, pp.333–339, 2008
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Dabija Dan-Cristian,
Marketingul serviciilor poştale, in Vorzsak Almos, Pop Ciprian-Marcel (eds.) Marketingul Serviciilor – Ramuri şi domenii prestatoare, Editura Alma Mater, Cluj-Napoca, pp.295–341, 2006
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Lista proiectelor de cercetare
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https://sites.google.com/site/susretailgen/
Relaţii de cauzalitate între dezvoltarea durabilă şi generația X, respectiv Y în societatea contemporană. O abordare holistică în comerţul de retail
Pozitia: Director proiect
Finantator: UEFISCDI
Suma totala: 550.000 RON
Perioada de desfasurare: 2015-2017
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https://sites.google.com/view/rescovret/
Reziliență în Retail: Impactul tehnologic generat de COVID-19 asupra consumatorilor și companiilor de retail
Pozitia: Director proiect
Finantator: UEFISCDI
Suma totala: 450.000 RON
Perioada de desfasurare: 2022-2024
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Academia Română, GAR 169 din 22.05.2008
Fundamente ale strategiei de dezvoltare durabilă a României: Competitivitatea economică şi calitatea produselor
Pozitia: Membru al echipei de implementare
Finantator: Academia Romana
Perioada de desfasurare: Aprilie 2008 – octombrie 2008
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PO-01-Ed1-R0-F35
Evaluation possibilities and valorisation opportunities of ressources in the economy of mountain regions
Pozitia: Membru al echipei de implementare
Finantator: CNCSIS
Perioada de desfasurare: 23-24 Septembrie 2008
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PNCDI II, Biochimia Produselor Alimentare
Model alimentar funcţional pentru prevenţia bolilor cardio-vasculare aterosclerotice printr-un sistem inteligent de analiză de risc
Pozitia: Membru al echipei de implementare
Finantator: UEFISCDI
Perioada de desfasurare: Octombrie 2008 – septembrie 2011
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PNCDII, Ştiințe Socio-Umane şi Economice
Cercetarea şi dezvoltarea unei platforme interactive, multidisciplinare şi complexe pentru îmbunătăţirea sistemului educaţional de marketing prin interconectarea mediului universitar cu piaţa muncii din România, în contextul dezvoltării durabile
Pozitia: Membru al echipei de implementare
Finantator: UEFISCDI
Perioada de desfasurare: Octombrie 2008 – octombrie 2011
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POSDRU
Perfecţionarea cadrelor didactice, din învăţământul preuniversitar, care predau limba română minorităţilor naţionale
Pozitia: Expert pe termen scurt
Finantator: POSDRU/87/1.3/S/63909
Perioada de desfasurare: 5.03.2014 – 13.08.2014
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POSDRU
Academia de antreprenoriat bazat pe cunoaştere
Pozitia: Expert pe termen scurt
Finantator: POSDRU/92/3.1/S/56330
Perioada de desfasurare: 1.11.2010 – 30.6.2013
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POSDRU
Asigurarea calităţii în învăţământul masteral internaţionalizat
Pozitia: Expert pe termen scurt
Finantator: POSDRU/86/1.2/S/59367
Perioada de desfasurare: 12.12.2011 – 20.8.2013
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POSDRU
e-Learning eficient, Individualizat și Adaptiv pentru învățământ la distanță (e-LIADA)
Pozitia: Expert pe termen scurt
Finantator: POSDRU/156/1.2/G/133681
Perioada de desfasurare: 25.06.2014-26.11.2014 și 4.11.2015-30.11.2015
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Proiect consultanță
Studiu de piaţă asupra canalelor de distribuţie şi comportamentul de consum al popu-laţiei pentru o serie de produse agroalimentare
Pozitia: Membru al echipei de implementare
Finantator: Centrul Proinvest, Universitatea Babes-Bolyai
Suma totala: 16.100 RON
Perioada de desfasurare: 1.12.2005-28.2.2006
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Doctorat
Strategische Positionierung bzw. Wettbewerbsstrategien des Einzelhandels in Rumänien aus Kundensicht
Pozitia: Director proiect
Finantator: Fundaţia Johann Gottfried Herder Germania
Suma totala: 11.075 EUR
Perioada de desfasurare: 1.4.2007-30.8.2008
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Doctorat
Strategische Positionierung bzw. Wettbewerbsstrategien des Einzelhandels in Rumänien aus Kundensicht
Pozitia: Director proiect
Finantator: DAAD Sonderprogramm Akademischer Neuaufbau Südosteuropa
Suma totala: 6.425 EUR
Perioada de desfasurare: 1.3.2009-31.08.2009
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Postdoctorat
tudiu comparativ al percepţiei consumatorilor faţă de formatele comerciale alimentare şi nealimentare din România în vederea elaborării de strategii concurenţiale
Pozitia: Director proiect
Finantator: POS.DRU/1.5/S/59184 „Creşterea competitivităţii economiei româneşti în condiţiile unei societăţi bazate pe cunoaştere”
Suma totala: 100.300 RON
Perioada de desfasurare: 1.11.2010-28.02.2013
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Tinere Echipe
Relaţii de cauzalitate între dezvoltarea durabilă şi generația X, respectiv Y în societatea contemporană. O abordare holistică în comerţul de retail
Pozitia: Director proiect
Finantator: UEFISCDI
Perioada de desfasurare: 1.10.2015-30.09.2017
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