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CV 
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Lect.univ.dr. Brîndușa Mariana Bejan
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Birou: 203
E-mail:
brandusa.bejan 
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- Consumer behaviour
- Green consumer behaviour
- Sustainability
- Services Marketing
- Entertainment Services
- Generational Marketing |
Lista publicatiilor
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Articole |
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel; Sirbu, Gabriela Nicoleta,
Sustainable recycling policies: the European Directive impositions and their perceived impact on retailers in emerging markets,
Discover Sustainability, Vol. 6, No. 1, 2025
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel; Sirbu, Gabriela Nicoleta; Arion, Iulia Diana,
WHY ARE LOCAL AND TRADITIONAL FOOD PRODUCERS NECESSARY IN ROMANIAN RETAIL?,
Scientific Papers. Series” Management, Economic Engineering in Agriculture and Rural Development, Vol. 25, No. 1, 2025
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel,
Egocentrism Among Generation Z: The Influence on Sustainable Behavior,
Journal of Emerging Trends in Marketing and Management, Vol. 1, No. 2, 2024
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel; Sirbu, Gabriela Nicoleta,
How can Retailers Help Consumers to Recycle? Exploratory Views on the Romanian Market,
Scientific Annals of Economics and Business, Vol. 71, No. 1, 2024
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel,
Taxonomy In Retail. How Did The Companies Comply With The Legislation?,
THE ANNALS OF THE UNIVERSITY OF ORADEA, Vol. 33, No. 1, 2024
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Bejan, Brîndușa Mariana; Pop, Ciprian Marcel,
Consumer perspective on the recycling process. Social media analysis of RetuRO,
Journal of Ethics in Entrepreneurship and Technology , Vol. 4, No. 2, 2024
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Bejan, Brîndușa Mariana,
The Role Of Self-Esteem In The Buying Decision Process. A Theoretical Approach,
Studia Universitatis Babes Bolyai-Negotia, Vol. 68, No. 1, 2023
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Bejan, Brîndușa Mariana,
The Impact of Digital Self-Development among Generation Z. A Theoretical Approach,
Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics and Applied Informatics, Vol. 29, No. 1, 2023
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Bejan, Brîndușa Mariana,
RETAILERS'SUSTAINABLE COMMUNICATIONS. CASE STUDY ON THE ROMANIAN MARKET,
Ecoforum, Vol. 12, No. 2, 2023
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Bejan, Brîndușa Mariana,
HOW DOES SELF-ESTEEM IMPACT GENERATION Z'S BEHAVIORAL INTENTIONS?,
Ecoforum, Vol. 12, No. 1, 2023
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana, Pușcaș, Claudiu,
A Qualitative Approach to the Sustainable Orientation of Generation Z in Retail: The Case of Romania,
Journal of Risk and Financial Management , Vol. 13, No. 7, 2020
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Dabija, Dan Cristian; Bejan Brîndușa Mariana, Dinu Vasile,
How Sustainability Oriented is Generation Z in Retail? A Literature Review,
Transformation in Business & Economics, Vol. 18, No. 2, 2019
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana,
Green DIY Store Choice among socially responsible consumer generations,
International Journal of Corporate Social Responsibility, Vol. 3, No. 13, 2018
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta,
Generation X versus Y communication behavior on social media when purchasing food versus touristic services,
E+M Ekonomie a Management, Vol. 21, No. 1, 2018
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana; Grant, David,
The Impact of Consumer Green Behaviours on Green Loyalty among retail formats: A Romanian Case Study,
Moravian Geographical Reports, Vol. 26, No. 3, 2018
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Lista proiectelor de cercetare
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POCU/993/6/13/153310
Dezvoltarea competențelor de cercetare avansată și aplicată în logica STEAM + Health
Pozitia: Membru
Finantator: Comisia Europeană
Perioada de desfasurare: 2022 - 2023
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PNII-RU-TE-2014-4-0312
Relații de cauzalitate între dezvoltarea durabilă și generația X, respectiv Y în societatea contemporană. O abordare holistică în comerțul de retail
Pozitia: Asistent cercetare științifică
Finantator: UEFISCDI
Suma totala: 550.000 RON
Perioada de desfasurare: 2015 - 2017
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