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Lect.univ.dr. Brîndușa Mariana Bejan
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Birou: 203
E-mail:
brandusa.bejan 
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Conferințe:
Dabija, D.C., Bejan, B.M., 2019. Sustainable Strategies of International Retailers in Attracting Young Consumers (Generation Z). In: Pleșea, D., Vasiliu, C., Pamfilie, R., Dinu, V., Tăchiciu, L. and Olaru, M. (Eds.) Fifth BASIQ International Conference on New Trends in Sustainable Business and Consumption. Bari, Italy, 30 May-1 June 2019. Bucharest: Editura ASE. pp.763-770. ISSN 2457-483X, ISSN-L 2457-483X. WOS: 000478861800097;
Dabija, D.C., Bejan, B.M., 2018. Sustainability reporting of grocery retailers on an emerging market. In: Pleșea, D., Vasiliu, C., Murswieck, A., Pamfilie, R., Dinu, V., Tăchiciu, L. and Olaru, M. (Eds.). Fourth BASIQ International Conference on New Trends in Sustainable Business and Consumption. Heidelberg, Germany, 11-13 June 2018. Bucharest: Editura ASE. pp.611-619. ISSN 2457-483X, ISSN-L 2457-483X. WOS: 000462608500076.
Dabija, D.C., Bejan, B.M., 2017. Behavioral Antecedents for Enhancing Green Customer Loyalty in Retail. In: Pamfilie, R., Dinu, V., Tăchiciu, L., Pleșea, D., Vasiliu, C., (Eds.). BASIQ International Conference: New Trends in Sustainable Business and Consumption. Vol. 1. Bucharest: Editura ASE. pp.183-191. The Association for Innovation and Quality in Sustainable Business ISSN/ISSN-L 2457-483X, WOS: 000426833400020. www.conference.ase.ro. |
Lista publicatiilor
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Articole |
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Dabija, Dan Cristian; Bejan Brîndușa Mariana, Dinu Vasile,
How Sustainability Oriented is Generation Z in Retail? A Literature Review,
Transformation in Business & Economics, Vol. 18, No. 2, 2019
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana,
Green DIY Store Choice among socially responsible consumer generations,
International Journal of Corporate Social Responsibility, Vol. 3, No. 13, 2018
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana; Tipi, Nicoleta,
Generation X versus Y communication behavior on social media when purchasing food versus touristic services,
E+M Ekonomie a Management, Vol. 21, No. 1, 2018
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Dabija, Dan Cristian; Bejan, Brîndușa Mariana; Grant, David,
The Impact of Consumer Green Behaviours on Green Loyalty among retail formats: A Romanian Case Study,
Moravian Geographical Reports, Vol. 26, No. 3, 2018
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Lista proiectelor de cercetare
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POCU/993/6/13/153310
Dezvoltarea competențelor de cercetare avansată și aplicată în logica STEAM + Health
Pozitia: Membru
Finantator: Comisia Europeană
Perioada de desfasurare: 2022 - 2023
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PNII-RU-TE-2014-4-0312
Relații de cauzalitate între dezvoltarea durabilă și generația X, respectiv Y în societatea contemporană. O abordare holistică în comerțul de retail
Pozitia: Asistent cercetare științifică
Finantator: UEFISCDI
Suma totala: 550.000 RON
Perioada de desfasurare: 2015 - 2017
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