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CV 
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Lect.univ.dr. Lăcrămioara RADOMIR
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
Int: 5885
Birou: 124
E-mail:
lacramioara.radomir 
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| Interes de cercetare predare |
Comportamentul consumatorului
Marketingul serviciilor
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| Publicatii (top 5) |
Troiville, J., Moisescu, O. I., & Radomir, L. (2025). Using necessary condition analysis to complement multigroup analysis in partial least squares structural equation modeling. Journal of Retailing and Consumer Services, 82, 104018.
Adler, S. J., Sharma, P. N., & Radomir, L. (2023). Toward open science in PLS-SEM: Assessing the state of the art and future perspectives. Journal of Business Research, 169, 114291.
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing, 39(5), 1035-1064.
Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal of business research, 138, 398-407.
Hair, J. F., Astrachan, C. B., Moisescu, O. I., Radomir, L., Sarstedt, M., Vaithilingam, S., & Ringle, C. M. (2021). Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy, 12(3), 100392.
Radomir, L., & Moisescu, O. I. (2020). Discriminant validity of the customer-based corporate reputation scale: Some causes for concern. Journal of Product & Brand Management, 29(4), 457-469. |
Bazele marketingului (curs & seminar) - nivel licență
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Fundamentele serviciilor (seminar) - nivel licență
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Comportamentul consumatorului și strategia de marketing (curs & seminar) - nivel masterat
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