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CV
Blackboard
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Prof.univ.dr. Marko Sarstedt
D.H.C., Adjunct Research Professor
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
E-mail:
sarstedt@lmu.de
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Teaching Awards:
2020; 2017 - Teaching Award Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, Germany
Courses:
Undergraduate Level:
Principles of Marketing
Marketing performance management
Supervision of Bachelor theses
Graduate Level:
Advanced Marketing Research
Marketing Methods & Analysis
Consumer Behavior
Current Trends in Marketing Research
Scientific Project: Practical Implications of Marketing Theory
Supervision of Master theses
Postgraduate Level:
Workshops on:
Consumer Behavior
Experimental Design
Index Construction & Scale Development
Partial Least Squares Structural Equation Modeling
Publishing Strategies
Research Methodology
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