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Gabriela Bodea,, Clash-ul crizelor sau viclenia lumii asimetrice (Ediția a doua), Presa Universitară Clujeană, 2023
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Contact
Str. Teodor Mihali, Nr. 58-60 400591,
Cluj Napoca, Romania
Tel: +40 264-41.86.55
Fax: +40 264-41.25.70

   
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Prof.univ.dr. Marko Sarstedt
D.H.C., Adjunct Research Professor
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
E-mail: sarstedt@lmu.de

Activitate profesionala Activitate didactica Activitate de cercetare
Teaching Awards:

2020; 2017 - Teaching Award Otto-von-Guericke University Magdeburg, Faculty of Economics and Management, Germany



Courses:

Undergraduate Level:

Principles of Marketing
Marketing performance management
Supervision of Bachelor theses


Graduate Level:

Advanced Marketing Research
Marketing Methods & Analysis
Consumer Behavior
Current Trends in Marketing Research
Scientific Project: Practical Implications of Marketing Theory
Supervision of Master theses


Postgraduate Level:

Workshops on:
Consumer Behavior
Experimental Design
Index Construction & Scale Development
Partial Least Squares Structural Equation Modeling
Publishing Strategies
Research Methodology


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