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Lăcrămioara Radomir, Raluca Ciornea, Huiwen Wang, Yide Liu, Christian M. Ringle & Marko Sarstedt (Editors), State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM), Springer, 2023
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Str. Teodor Mihali, Nr. 58-60 400591,
Cluj Napoca, Romania
Tel: +40 264-41.86.55
Fax: +40 264-41.25.70

   
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Prof.univ.dr. Marko Sarstedt
D.H.C., Adjunct Research Professor
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
E-mail: sarstedt@lmu.de

Activitate profesionala Activitate didactica Activitate de cercetare
Data nasterii: 00-00-0000
Nationalitate: German
Experienta Profesionala:

2021 - Present: Adjunct Research Professor
Faculty of Economics and Business Administration of Babeș-Bolyai University

2021 - Present: Chaired Professor of Marketing
Ludwig-Maximilians-Universität München, Germany

2012 - 2021: Chaired Professor of Marketing
Otto-von-Guericke-University Magdeburg, Germany

2018 - 2020: Adjunct Professor
Monash University Malaysia, Malaysia

2011 - 2018: Adjunct Professor
University of Newcastle, Australia

2010 - 2012: Assistant Professor
Ludwig-Maximilians-University Munich, Germany

2009: Visiting Professor
University of Technology Sydney, Australia

2008: Visiting Professor
Villanova School of Business, Philadelphia, USA

2008 – 2010: Postdoc researcher
Ludwig-Maximilians-University Munich, Germany

2005 – 2008: Research and teaching assistant
Ludwig-Maximilians-University Munich, Germany
Educatie Formare:

2012: Habilitation (Dr. oec. Publ. habil.), Ludwig-Maximilians-University Munich, Germany
Thesis: Essays on Market-based Management - Methodological Advances and Developments in Managing Market-based Assets

2008: Doctorate (Dr. oec. Publ.), Ludwig-Maximilians-University Munich, Germany
Thesis: Selected Contributions to Market-based Management; Grade: summa cum laude

2007: Master of Business Research, Ludwig-Maximilians-University Munich, Germany
Thesis: Heterogeneity in Partial Least Squares Path Modeling and the Problem of Model Selection in FIMIX-PLS

2005: Dipl.-Kfm., Ludwig-Maximilians-University Munich, Germany
Limba materna: German
Limbi Straine: English: experienced user
Permis Conducere: Category B
Informatii suplimentare:

Service:
  • Since 2019: Board Member for Research and Innovation Deutscher Marketing Verband

  • Since 2018: Head of Workgroup for University PR and Marketing, Otto-von-Guericke University Magdeburg, Germany

Industry Experience:

Consultant to firms in a variety of industries, including the apparel, automotive, chemical, health care, electronics, pharmaceuticals, public service, and video game industries

Examples:
  • Development of an influencer marketing strategy for Activision Blizzard

  • Optimization of the Hugo Boss direct mail advertising

  • Development and administration of the Corporate Reputation Monitor, a corporate branding instrument used by several major DAX companies (e.g., Allianz, BMW Group, and Deutsche Telekom)

  • Various consulting projects for Haver & Boecker and DOW Chemicals (e.g., development and implementation of CRM, pricing studies, total costs of ownership studies)

  • Development of a corporate branding tool for the Volkswagen brand’s world-wide management

  • Development of Lufthansa’s customer centricity tool, the company’s primary tool for customer management and engagement

  • Development of a re-branding strategy for Pyolysin, Serumwerk Bernburg

  • Validation of customer satisfaction tools for Market Insights Malaysia

Workshops in employee training programs (e.g., IWD market research, Statistical Horizons,and Volkswagen)


Awards and Honors:
  • 2009, 2019 - William R. Darden Award, Academy of Marketing Science

  • 2015 - Taylor & Francis Citation Award

  • 2015, 2017 - Emerald Citations of Excellence Awards
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  • 2015, 2017, 2019, 2020 - Emerald Literati Outstanding Paper Awards
  • Click here
  • 2018 - Research excellence award, Otto-von-Guericke-University

  • 2018 - 2020 - Member of the Clarivate Analytics’ Highly Cited Researcher List

  • 2019 - Best textbook award, Verband der Hochschullehrer für Betriebswirtschaft for Advanced Issues in Partial Least Squares Structural Equation Modeling

  • 2020 - Ranked 2nd among the most influential researchers in business and economy in Austria, Germany, and Switzerland
  • Click here

Journal Board Membership:
  • Since 2019 Area Editor, Journal of Business Economics

  • Since 2018 Area Editor, Behaviormetrika

  • Since 2018 Editorial Board, Journal of Marketing Analytics

  • Since 2017 Editorial Advisory Board, Journal of Applied Structural Equation Modeling

  • Since 2013 Editorial Board, Journal of Co-operative Organization and Management

  • Since 2009 Editorial Board, International Journal of Advertising

  • Since 2008 Editorial Board, International Journal of Market Research


Full text publications available at Research Gate

Researcher profiles: Google Scholar | ORCID | Publons/ResearcherID

Wikipedia profile: Click here

Social media: LinkedIn | Facebook | Twitter

Ultima actualizare: 2021-10-31  


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