Prof.univ.dr. Marko Sarstedt D.H.C., Adjunct Research Professor Strada Teodor Mihali, Nr. 58-60 Campus FSEGA 400591, Cluj-Napoca, Romania Tel: +40 264 418 652/3/4/5 Fax: +40 264 412 570 E-mail: sarstedt@lmu.de

Activitate profesionala

Activitate didactica

Activitate de cercetare

Data nasterii:	00-00-0000
Nationalitate:	German
Experienta Profesionala:	2021 - Present: Adjunct Research Professor Faculty of Economics and Business Administration of Babeș-Bolyai University 2021 - Present: Chaired Professor of Marketing Ludwig-Maximilians-Universität München, Germany 2012 - 2021: Chaired Professor of Marketing Otto-von-Guericke-University Magdeburg, Germany 2018 - 2020: Adjunct Professor Monash University Malaysia, Malaysia 2011 - 2018: Adjunct Professor University of Newcastle, Australia 2010 - 2012: Assistant Professor Ludwig-Maximilians-University Munich, Germany 2009: Visiting Professor University of Technology Sydney, Australia 2008: Visiting Professor Villanova School of Business, Philadelphia, USA 2008 – 2010: Postdoc researcher Ludwig-Maximilians-University Munich, Germany 2005 – 2008: Research and teaching assistant Ludwig-Maximilians-University Munich, Germany
Educatie Formare:	2012: Habilitation (Dr. oec. Publ. habil.), Ludwig-Maximilians-University Munich, Germany Thesis: Essays on Market-based Management - Methodological Advances and Developments in Managing Market-based Assets 2008: Doctorate (Dr. oec. Publ.), Ludwig-Maximilians-University Munich, Germany Thesis: Selected Contributions to Market-based Management; Grade: summa cum laude 2007: Master of Business Research, Ludwig-Maximilians-University Munich, Germany Thesis: Heterogeneity in Partial Least Squares Path Modeling and the Problem of Model Selection in FIMIX-PLS 2005: Dipl.-Kfm., Ludwig-Maximilians-University Munich, Germany
Limba materna:	German
Limbi Straine:	English: experienced user
Permis Conducere:	Category B
Informatii suplimentare:	Service: Since 2019: Board Member for Research and Innovation Deutscher Marketing Verband Since 2018: Head of Workgroup for University PR and Marketing, Otto-von-Guericke University Magdeburg, Germany Industry Experience: Consultant to firms in a variety of industries, including the apparel, automotive, chemical, health care, electronics, pharmaceuticals, public service, and video game industries Examples: Development of an influencer marketing strategy for Activision Blizzard Optimization of the Hugo Boss direct mail advertising Development and administration of the Corporate Reputation Monitor, a corporate branding instrument used by several major DAX companies (e.g., Allianz, BMW Group, and Deutsche Telekom) Various consulting projects for Haver & Boecker and DOW Chemicals (e.g., development and implementation of CRM, pricing studies, total costs of ownership studies) Development of a corporate branding tool for the Volkswagen brand’s world-wide management Development of Lufthansa’s customer centricity tool, the company’s primary tool for customer management and engagement Development of a re-branding strategy for Pyolysin, Serumwerk Bernburg Validation of customer satisfaction tools for Market Insights Malaysia Workshops in employee training programs (e.g., IWD market research, Statistical Horizons,and Volkswagen) Awards and Honors: 2009, 2019 - William R. Darden Award, Academy of Marketing Science 2015 - Taylor & Francis Citation Award 2015, 2017 - Emerald Citations of Excellence Awards Click here 2015, 2017, 2019, 2020 - Emerald Literati Outstanding Paper Awards Click here 2018 - Research excellence award, Otto-von-Guericke-University 2018 - 2020 - Member of the Clarivate Analytics’ Highly Cited Researcher List 2019 - Best textbook award, Verband der Hochschullehrer für Betriebswirtschaft for Advanced Issues in Partial Least Squares Structural Equation Modeling 2020 - Ranked 2nd among the most influential researchers in business and economy in Austria, Germany, and Switzerland Click here Journal Board Membership: Since 2019 Area Editor, Journal of Business Economics Since 2018 Area Editor, Behaviormetrika Since 2018 Editorial Board, Journal of Marketing Analytics Since 2017 Editorial Advisory Board, Journal of Applied Structural Equation Modeling Since 2013 Editorial Board, Journal of Co-operative Organization and Management Since 2009 Editorial Board, International Journal of Advertising Since 2008 Editorial Board, International Journal of Market Research Full text publications available at Research Gate Researcher profiles: Google Scholar | ORCID | Publons/ResearcherID Wikipedia profile: Click here Social media: LinkedIn | Facebook | Twitter
Ultima actualizare: 2021-10-31