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CV 
Blackboard
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Drd. Ioana Dan
Strada Teodor Mihali, Nr. 58-60
Campus FSEGA
400591, Cluj-Napoca, Romania
Tel: +40 264 418 652/3/4/5
Fax: +40 264 412 570
E-mail:
ioana.dan 
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| Data nasterii: |
00-00-0000 |
| Experienta Profesionala: |
2025 – present
Global Marketing Automation Specialist at Vertiv
• Develop a scalable global newsletter framework, integrating AI and growth tactics
• Deliver internal Oracle Eloqua training to optimise email marketing efforts
• Standardise email marketing processes and best practices for event campaigns
• Automate and customise reports on database health, email performance, and contacts
2023 – 2025
Global Email Marketing Specialist at Vertiv
• Optimise and develop marketing strategies for end-user one-step and multi-step email campaigns through marketing automation
• Coordinate a unified global newsletter strategy across regions, ensuring process consistency
• Optimise deliverability metrics to enhance inbox placement
2022 – 2023
EMEA Email Marketing Specialist at Vertiv
• Manage e-mail communication (Oracle Eloqua)
• Design and create emails (HTML)
2020 – 2022
Marketing Specialist at MedEvents
• Coordinating the marketing strategy for over 20 medical events with tactics such as email marketing campaigns, websites and blogs, PR & partnerships with prestigious institutions, and social media
• Overseeing end-to-end processes from developing event visual identities to promotional strategies, and designing customer engagement workflows |
| Educatie Formare: |
2022 - present
PhD, Marketing
Doctoral School of Economics and Business Administration
• Doctoral thesis: "The impact of new technologies on marketing strategies and consumer behavior"
• Teaching experience: Branding and Marketing Basics seminars
2019 - 2021
Master’s Degree in Marketing
Faculty of Economics and Business Administration, Babeș-Bolyai University
• Granted a one-year scholarship for research activity on ”The electronic Word-of-Mouth advertising mechanism within Generation Y” study
2016 - 2019
Bachelor’s Degree in Marketing
Faculty of Economics and Business Administration, Babeș-Bolyai University |
| Limbi Straine: |
Engleza |
| Alte competente: |
• Automation and email campaigns - Oracle Eloqua (Certified with Oracle University in campaign execution, marketing operations, marketing creative, and reporting)
• Project management - Smartsheet
• Process mapping - Miro, Lucid
• Interactive presentations - Mentimeter, Slido
• Statistics - SPSS, SmartPLS
• Bibliometric analysis - VOSviewer
• Design - Canva, Illustrator, CorelDraw |
Ultima actualizare: 2025-03-31
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