We are pleased to announce and invite you to attend the 9th Edition of the International Conference "Marketing - from information to decision", which will be held in Cluj-Napoca, Romania, between 21-22 October 2016, organized by the Babeş-Bolyai University, Faculty of Economics and Business Administration, Marketing Department.

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing experience. We intend to create and maintain strong and significant links between the Romanian and the international business environment through a better understanding of contemporary challenges, turbulences and dynamics, all in order to enhance core competences of companies in an increasingly competitive marketing environment.

The conference welcomes original and innovative papers concerning essential marketing topics related to any of the following conference tracks:

Strategic Marketing
Consumer Behaviour
Digital Marketing
Business Administration and Marketing in Tourism
Retail Marketing

However, the previous topics must not be taken as being imposed, nor rigid, as any paper which approaches any marketing related topic in an original and innovative manner will be welcomed. However, participants should try to relate to one of the five conference tracks.

Authors can submit full papers or extended abstracts. Both full papers and extended abstracts are firstly examined by the conference tracks' editors. If appropriate, extended abstracts receive a short list of improvement suggestions, while full papers go through a double-blind peer review process. Full papers which get a positive response after the double-blind peer review process and which are presented during the conference will be published in the 9th volume of the "Marketing - from information to decision" Conference Proceedings (ISSN-L: 2067-0338; Publisher: Risoprint), indexed in several relevant international databases such as: EBSCO, ProQuest, Gale, CEEOL. Extended abstracts, as well as full papers which do not get a positive response after the double-blind peer review process, will be accepted and invited for presentation during the conference (without publication in the conference proceedings), provided that they are considered appropriate by the conference tracks' editors. Participants with extended abstracts or with full papers which are not selected for publication in the conference proceedings will be charged a reduced conference fee.

All participants who present their extended abstracts or full papers during the conference will receive a certificate of attendance.

The conference language (extended abstracts or full papers, presentations, proceedings, and other conference materials) will be English.

The two-day conference program will include a plenary session, parallel sessions, coffee breaks, a conference dinner, and a guided tour of the beautiful city of Cluj-Napoca and its surroundings (with no extra charge).

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