Conference tracks

This year's conference tracks are:

Track 1: Strategic Marketing
Track 2: Consumer Behaviour
Track 3: Digital Marketing
Track 4: Business Administration and Marketing in Tourism
Track 5: Retail Marketing

The previous tracks must not be regarded as restrictions, as any paper which approaches any marketing related topic in an original and innovative manner will be welcomed. However, participants should try to relate to one of the five conference tracks.

Editorial board

This year's editorial board is structured as follows:

• Editor in Chief:


Dr. Ioan PLĂIAȘ (Babeş-Bolyai University, Cluj-Napoca, Romania)

• Conference tracks editors:

Track 1: Strategic Marketing

Dr. Chanaka JAYAWARDHENA (University of Hull, UK)
Dr. József BERÁCS (Corvinus University, Budapest, Hungary)
Dr. Anca C. YALLOP (University of Winchester, UK)
Dr. Ovidiu Ioan MOISESCU (Babeş-Bolyai University, Cluj-Napoca, Romania)


Track 2: Consumer Behaviour

Dr. Călin GURĂU (Montpellier Business School, France)
Dr. Anca C. YALLOP (University of Winchester, UK)
Dr. Maria Luiza SOUCA (Babeş-Bolyai University, Cluj-Napoca, Romania)


Track 3: Digital Marketing

Dr. Călin GURĂU (Montpellier Business School, France)
Dr. Vatroslav SKARE (University of Zagreb, Croatia)
Dr. Mihai Florin BĂCILĂ (Babeş-Bolyai University, Cluj-Napoca, Romania)


Track 4: Business Administration and Marketing in Tourism

Dr. Satyendra SINGH (University of Winnipeg, Canada)
Dr. Vatroslav SKARE (University of Zagreb, Croatia)
Dr. Alexandra Maria DRULE (Babeş-Bolyai University, Cluj-Napoca, Romania)


Track 5: Retail Marketing

Dr. Yuriy BILAN (University of Szczecin, Poland)
Dr. Dan Cristian DABIJA (Babeş-Bolyai University, Cluj-Napoca, Romania)

• Technical editor:


Dr. Raluca CIORNEA (Babeş-Bolyai University, Cluj-Napoca, Romania)