Preconference Workshop

The 13th Labour of Hercules: Academic Publishing

Hosted by

Dr. Călin GURĂU, Professor of Marketing at the Montpellier Business School, France

Workshop description

The workshop attempts to unveil and explain the contemporary challenges of academic publishing. Using a dynamic interaction between the presenter and participants, we aim to answer the following questions: Why do we need to publish? How can we approach this task? How to develop and apply a successful publication strategy? The participants are also encouraged to bring forward their own experience and projects that will be analysed and discussed as real examples of how to approach academic publishing.

Date: Thursday, 20 Oct 2016

Duration: 3 hours with a coffee break of 15 minutes in the middle

Start time: 10:00 AM

To facilitate interaction, the number of participants to this workshop is limited to maximum 15. Therefore, registration is needed and can be made by email to mid@econ.ubbcluj.ro stating the participant's name, institution, position and contact data

The workshop is free of charge for all registered participants.