Published:
13 Martie 2024
International students are a cornerstone of the UBB-FSEGA community, embodying its structure, mission, and tradition. To ensure they fully benefit from the opportunities offered by our faculty, FSEGA, in partnership with the University of Apllied Sciences Nordhausen, organized the inaugural International Business Winter School titled Major Consumer Innovation Goods with an Emphasis on Multi-Sense Marketing, from January 8th to 12th, 2024.
Professors Jan Millemann and Fabian Schmitz delivered lectures that brought together students from both institutions, engaging them in collaborative consumer behavioral experiments.
Additionally, to immerse our international students in the local culture, norms, and traditions, on January 11th, 2024, participants enjoyed a half-day excursion to explore Romania's attractions, including the Salt Mine in Turda.
Other News & Events
International Conference on Finance and Behavioral Decision Making (1st Edition) ... read more
International Students Social Event: Spring is Here! ... read more
UBB FSEGA International Week: Business Education without Borders (9th Edition) ... read more
The UBB-FSEGA team takes the lead in the international case study competition in Madrid ... read more
Inaugural International Business Winter School: Promoting international excellence, inclusion and authenticity ... read more
Continuity in excellence: Professor Daniel David re-elected as rector of Babeș-Bolyai University ... read more
International Business Winter School: Major Consumer Innovation Goods with an Emphasis on Multi-Sense Marketing ... read more
UBB-FSEGA International Students Networking Event Series ... read more
Times Higher Education reinforces UBB-FSEGA's position as the best Romanian higher education institution in Business & Economics ... read more
UBB-FSEGA is the best Romanian higher education institution in Business & Management according to QS ... read more
Marko Sarstedt, adjunct research professor and DHC at UBB-FSEGA, in Clarivate's Highly Cited Researchers list for the sixth consecutive year ... read more
International Conference "Marketing – From Information to Decision" (15th Edition) ... read more