Published: 13 Martie 2024

International students are a cornerstone of the UBB-FSEGA community, embodying its structure, mission, and tradition. To ensure they fully benefit from the opportunities offered by our faculty, FSEGA, in partnership with the University of Apllied Sciences Nordhausen, organized the inaugural International Business Winter School titled Major Consumer Innovation Goods with an Emphasis on Multi-Sense Marketing, from January 8th to 12th, 2024.

Professors Jan Millemann and Fabian Schmitz delivered lectures that brought together students from both institutions, engaging them in collaborative consumer behavioral experiments.

Additionally, to immerse our international students in the local culture, norms, and traditions, on January 11th, 2024, participants enjoyed a half-day excursion to explore Romania's attractions, including the Salt Mine in Turda.

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